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You likely work with all types of difficult marketing clients and need to adapt your work approach for each one. To be successful, you also need marketing tools that are flexible and customizable for each client relationship. Gain is built to work for any client (no matter how difficult they may be!) and helps make your job managing and creating content for them easier. How is that possible? Gain allows you to build custom, multi-level…

There is a consensus that strong company culture is linked to business success, according to 94% of executives and 88% of employees.  Although culture is a word that is used a lot in relation to work, what exactly does it mean? In the broadest sense, culture is defined as “the ideas, customs, and social behavior of a particular people or society.” That definition can be applied to any group of people: a country, a religious…

You probably deal with a lot of sensitive client data, and it’s your responsibility to keep that data safe and secure. Clients may trust you with their intellectual property, brand reputation, financials, and more, and a security breach could be devastating. In a survey of sales, marketing, and creative professionals conducted by cloud services company Nuxeo, 67% of respondents said that at least once per quarter there was a leak of sensitive content at their…

Marketing teams often produce content that fails to yield the results they desire. According to the Content Marketing Institute, only 5% of marketers consider their content marketing efforts to be “very effective.” So, what’s missing? Many marketing teams underestimate the value of a strong copy editor. It’s especially important to have a copy editor when your team creates a variety of content across numerous channels. A copy editor wears numerous hats; aside from editing content,…

For many, coming back to work after the holidays can be tough. You’ve spent the last few weeks enjoying all of the festivities, spending time with family, and relaxing. It’s challenging to find motivation to get back in the swing of things. It’s highly unlikely that your employees will return to the office, ready to dive headfirst into work. However, there are some things you can to help pull them out of the post-holiday lull.…

As consumer demands increase, so do the expectations of brands. You may be helping your clients publish content for a new website or launch a campaign for a new product feature. Before you know it, the projects pile up, and your team is busier than ever. Managing a heavy workload can be exhausting and may cause burnout among your team members. They might have trouble completing projects, and their quality of work may suffer. When…

Client feedback is an absolute necessity for agencies. Without it, you can’t deliver work that meets your clients’ expectations, and clients can’t achieve their goals. However, not all feedback is equal. Sometimes, the feedback you get from clients isn’t always helpful. They might give vague input or have trouble articulating their thoughts, leaving you clueless and unsure of what they actually want. With so much room for miscommunication and confusion, it’s easy to end up…

The type of team or work environment you create can be a significant factor in your agency’s success. Some organizations tend to be competitive to get ahead, while others win through collaboration. Which environment produces better results? Numerous studies suggest that teams achieve more when they collaborate. For instance, companies like Microsoft and Adobe have turned away from highly competitive tactics and are instead implementing strategies to create a more collaborative work environment. Incidentally, their…

Missing a project deadline can hurt your client relationships and your business. Unfortunately, it’s happened to all of us. Either we take on more than we can handle or life simply gets in the way. However, there are ways to communicate any delays without damaging client relationships or losing your clients’ trust. If your team misses a deadline, follow these steps to reassure your clients that they can trust you and that you are doing…

The holiday season is officially upon us. It’s the time of year for family, friends, and eating copious amounts of food. However, if your team doesn’t plan ahead, the pumpkin pie might not taste as sweet. The holiday season can be a busy time, so it’s important for your team to prepare. Here are four ways your team can best plan for your time away from the office and ensure you get the holiday rest…