Tag

approval process

Browsing

This is the story of how Gain grew from a social media management tool to a world-class, automated marketing approvals solution. Gain first saw the light of day back in 2014 as a tool to manage and publish social media content. But from our co-founders’ backgrounds working with advertising agencies, we knew early on that the biggest pain of all was not so much in scheduling and publishing the content (any tool can do that).…

You are your brand, and you must do all you can to protect it and ensure that anything you share communicates your values and those of your organization. In the age of social media, this also means being acutely aware of the damage your brand can sustain at any given time. Protecting your brand requires implementing social media policies and approval processes, as well as having the right personnel and tools to monitor conversations about…

The ‘flow’ in workflow, connotes a seamless, painless process. We recognize the importance of an organized team workflow because projects can often become complicated. With GAIN, agencies can allocate tasks and organize team collaboration by designating tasks to a particular member in the workflow. If a client has the role of “Approver,” for example, but wants to contribute to the content creation process, agencies can change their role to one with more permissions in the…