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For anyone managing multiple Twitter accounts with multiple contributors, having an approval process in place is crucial. Not only does an approval process ensure that your tweets are appropriate for each account but it also helps minimize mistakes — whether it’s poor timing, grammatical issues, or spelling errors. GAIN can help your team rest assured that your posts are always error-free. GAIN also automates the entire approval process, from creation to approval to scheduling of…

Most social media content strategies revolve around a calendar to ensure that the topics are aligned with the overall messaging of the brand or institution. Unfortunately, the tools that exist today are primitive and somewhat rudimentary (spreadsheets, really?). Yet most organizations are stuck with them as there has not been a true, easy, solution for creating, organizing, and publishing your social media content around a calendar. Building a Better Calendar At Gain we’ve taken all our…

Right on the heels of Facebook’s new newsfeed and pages redesign, we are updating all our user’s content editors with a new simplified look and feel. We want to ensure that content created for Facebook pages on Gain looks exactly how a user will see it on their Facebook’s newsfeed. It is important that an agency’s creative team can ensure that the content they created represents the brand intention and that clients can approve it knowing…