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Email automation is to a great marketer as a hammer is to a builder; a tool can extend your reach and capacity, but it is useless without the person behind it. While an email automation tool can work even when you are offline, it can’t think for itself, meaning it can also get you into big trouble. If you mis-program a campaign, it can leave your clients with a bad taste in their mouth, hurt…

According to selfstartr, only 36% of marketers are using Instagram for business purposes, compared to 93% using Facebook. Considering how saturated Facebook and Twitter have become with marketing messages, this means there are big opportunities for marketers to get their content noticed if they choose to post regularly on Instagram. However, because Instagram content can only be published from a mobile device, it can be tricky to create a streamlined workflow for your team to…

What is it that draws us to a brand? Is it effective marketing, a killer mission statement, or maybe a fail-proof social media strategy? It can be a combination of these things, and typically we are attracted to brands that align with our interests. At GAIN, we like to keep up with social media trends and topics so we can keep you informed and inspired. Our team compiled a few of our favorite brands we’re…

Marketing content that relies heavily on media comes in a variety of file formats, such as Powerpoint, PDF, CSV, MOV, and MP4, just to name a few. Lucky for you, GAIN’s creative assets channel provides a space for teams and clients to collaborate on all varieties of media formats. The creative assets channel provides a single space for all collaborators to condense and optimize their content workflow, from the first draft to the final approval.…

It can be difficult to accurately estimate how much it takes to create different kinds of social media marketing content. Despite the difficulty, every marketing agency knows that the accuracy of their project timelines are a vital part of their dealings with clients. These timelines denote the budget the client agrees on in relation to the time and effort that your team will dedicate. To properly estimate project timelines for various types of content, it’s…

Since the launch of Twitter in 2006, the platform has been witness to all kinds of inappropriate tweets from business accounts. It’s not surprising, given the amount of tweets brands are sending out – with the lifespan of a tweet equating to just 18 minutes, businesses generally need to tweet multiple times a day in order to build their audience. A study by Fronetics recommends an astounding 40x per day, while Buffer advises 14x per day, and Spokal’s…