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client agency relationships

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Managing client expectations is one of the most important aspects to maintaining a long-lasting and rewarding client-agency relationship. However, understanding and meeting client expectations can be challenging, particularly when workloads and needs vary significantly from one client project to the next. Thankfully, there are some things your team can do to outline and manage expectations from the start. Here are five tips for managing client expectations so that everyone stays on the same page. 1.…

Missing a project deadline can hurt your client relationships and your business. Unfortunately, it’s happened to all of us. Either we take on more than we can handle or life simply gets in the way. However, there are ways to communicate any delays without damaging client relationships or losing your clients’ trust. If your team misses a deadline, follow these steps to reassure your clients that they can trust you and that you are doing…

New clients sometimes come into content meetings excited to get posts online fast. And while this is wonderful energy, you always have to take a step back first to develop the content marketing strategy. It can be difficult to remember all of the questions to ask a new client, and you may find yourself sending numerous follow-up emails to get everything you need. To make it easier, we’ve organized a content marketing checklist. You should…

As data privacy concerns heighten, most companies are tightening control over their data. Your clients may have restricted your agency’s access or not provided access at all. However, as a marketer, you need this data to create high-performing campaigns. It’s understandable that clients may be concerned about sharing data, especially if its data collected about their customers. And while marketing agencies might not get access to everything, there are safe ways to share data. If…

It’s no secret that the primary goal of an agency is to contract new business and convert leads into clients. However, is there ever an instance in which it is more beneficial to turn down a potential client? It is okay, and sometimes necessary to the welfare of the business, for agencies to be selective with whom they decide to work. Sometimes, an agency may feel pressured to accept new work as a result of…

Marketing is no longer about being a jack-of-all-trades. Agencies, particularly those of scale, tend to focus on a specific niche to deliver powerful campaigns for their clients. With so many actors in the agency market, competition is only natural. However, collaboration might be in your best interest – and that of your clients. Imagine your client decides to branch out from their primary offerings to offer a new product to a different target customer who…

When you operate a digital agency, every client counts. You might know how valuable your services are, but selling a digital marketing package is harder than selling, say, a pair of shoes. Each sale probably consumes a significant amount of your time. You are not alone. Kissmetrics finds that it is seven times less expensive to retain a customer than to acquire a new one. Even if you are not necessarily looking to grow your…

Content marketing is not a new approach. Even Benjamin Franklin used it in 1732 to promote his printing business. He did so by publishing in the Poor Richard’s Almanack. But it comes off as new because now there’s a term for educating the customer by using content. Because the notion of content marketing appeared only recently, it makes many clients hesitant about giving it a try. Fortunately, there are countless studies that show how effective…

Client: “I don’t like it. Can you make it better?” Agency: “We designed and wrote this to your specifications. What should we change?” Client: “I’m not sure. It just doesn’t feel right.” If this situation feels familiar, you’re not alone. Professionals from many industries can relate to the challenge of presenting projects to stakeholders and clients. After spending weeks or months toiling over a design or marketing campaign given their specifications, it can be incredibly…

When you work at an agency, you might be managing as many as 100 different social media and marketing channels at once, all for different clients. With so much content, it becomes practically impossible to require each person within your agency to send individual emails to make sure that content gets approved and sent to clients on time. Coordinating content approvals over email across a vast (or remote) team can feel like trying to scale…