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client management

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Managing client expectations is one of the most important aspects to maintaining a long-lasting and rewarding client-agency relationship. However, understanding and meeting client expectations can be challenging, particularly when workloads and needs vary significantly from one client project to the next. Thankfully, there are some things your team can do to outline and manage expectations from the start. Here are five tips for managing client expectations so that everyone stays on the same page. 1.…

As data privacy concerns heighten, most companies are tightening control over their data. Your clients may have restricted your agency’s access or not provided access at all. However, as a marketer, you need this data to create high-performing campaigns. It’s understandable that clients may be concerned about sharing data, especially if its data collected about their customers. And while marketing agencies might not get access to everything, there are safe ways to share data. If…

You and your client are hitting it off and completing tasks on time, and then out of nowhere, the client goes dark. What do you do? Dealing with an unresponsive client is a problem every agency faces at some point or another. It can be frustrating to miss deadlines or payments because you’re suddenly not getting any responses from your client. Here are four ways to handle (and avoid) unresponsive clients and get your projects…

As an agency or marketing team, it’s important to provide clients with an opportunity to add their feedback to the work that you’re doing. However, allowing endless rounds of review or edits can quickly get out of hand, damaging the quality of a piece of content, or even your entire campaign, if you aren’t careful. When a content review process is not defined from the beginning, then the editing stages can lengthen uncontrollably and cause…