Tag

client management

Browsing

Your team handles numerous projects and tasks for various clients every day. Tackling everything at once can lead to chaos and burnout. Instead, it’s necessary to step back and prioritize your client work. As the saying goes, when everything is a priority, nothing is a priority. Prioritizing client work, however, is easier said than done and can be one of the biggest challenges for managers and leaders. Here are a few tips to help your…

Building and maintaining great client-agency relationships is the key to any agency’s success. Your goal should be to make your clients happy. If it isn’t, chances are you won’t keep them for long. There are certain things agencies can do to hit a homerun with clients. And undeniably, there are things agencies do that drive their clients crazy. While it’s important to know what makes clients happy, it’s equally important to know what annoys them.…

You’ve just brought a new client on board. Congratulations! The new client-agency relationship can be an exciting time for both parties. However, it’s essential to make sure you build a solid partnership from the start. Research from R3 revealed that the industry average for the length of a client-agency relationship is 3.2 years. It also showed that the average length of the 40 best client-agency relationships is 22 years. A good relationship tends to result…

Managing client expectations is one of the most important aspects to maintaining a long-lasting and rewarding client-agency relationship. However, understanding and meeting client expectations can be challenging, particularly when workloads and needs vary significantly from one client project to the next. Thankfully, there are some things your team can do to outline and manage expectations from the start. Here are five tips for managing client expectations so that everyone stays on the same page. 1.…

As data privacy concerns heighten, most companies are tightening control over their data. Your clients may have restricted your agency’s access or not provided access at all. However, as a marketer, you need this data to create high-performing campaigns. It’s understandable that clients may be concerned about sharing data, especially if its data collected about their customers. And while marketing agencies might not get access to everything, there are safe ways to share data. If…

You and your client are hitting it off and completing tasks on time, and then out of nowhere, the client goes dark. What do you do? Dealing with an unresponsive client is a problem every agency faces at some point or another. It can be frustrating to miss deadlines or payments because you’re suddenly not getting any responses from your client. Here are four ways to handle (and avoid) unresponsive clients and get your projects…

As an agency or marketing team, it’s important to provide clients with an opportunity to add their feedback to the work that you’re doing. However, allowing endless rounds of review or edits can quickly get out of hand, damaging the quality of a piece of content, or even your entire campaign, if you aren’t careful. When a content review process is not defined from the beginning, then the editing stages can lengthen uncontrollably and cause…