Tag

collaboration

Browsing

Mindfulness has become a trendy word used in and out of the workplace. While each person may define and practice it differently, it generally refers to focusing attention on the present moment. You may be thinking how can I be mindful at work when my job is so stressful? That’s a problem many have. But mindfulness, and mindfulness practices, can help reduce this stress. Being mindful at work means you are consciously present and notice…

Today we’re excited to announce the biggest Gain update yet: a new look and new collaboration tools to supercharge your team’s workflow and get more done! The first thing you may notice is that we gave our brand a face lift! We put a lot of love into our new logo, and we hope you love it as much as we do. 😄 Our new look and new logo represent the core pillars of our…

When you operate a digital agency, every client counts. You might know how valuable your services are, but selling a digital marketing package is harder than selling, say, a pair of shoes. Each sale probably consumes a significant amount of your time. You are not alone. Kissmetrics finds that it is seven times less expensive to retain a customer than to acquire a new one. Even if you are not necessarily looking to grow your…

Having a defined workflow is crucial if you want to keep your digital marketing campaigns on track and make sure your team is meeting its goals. Defining the roles of each team member is also important and heavily depends on the type of content you are creating as well as the types of marketing activities you are responsible for completing for your brand or clients. For most marketing teams, we’ve learned that each person’s role…

Most of us strive to be a strong leader that constantly improves and drives results. If you’re in a leadership role, you can share the same goal; however, it’s important to keep in mind that you should strive to be a driven team leader that helps everyone achieve specific goals. Your leadership style sets the tone of the company, and your team’s future success relies heavily on how you interact with your employees. Employees are…

Anything from a talent gap to ineffective approval processes could be responsible for a marketing agency’s struggles Marketing agencies are struggling with reduced budgets, client trust issues, and a continuous march to in-house work. Some of the world’s largest brands, such as Netflix, L’Oreal, and Booking.com, are bringing their marketing in-house in a way no one would have envisaged a few years ago. No matter the size of your team, there are industry-wide problems that…

Client: “I don’t like it. Can you make it better?” Agency: “We designed and wrote this to your specifications. What should we change?” Client: “I’m not sure. It just doesn’t feel right.” If this situation feels familiar, you’re not alone. Professionals from many industries can relate to the challenge of presenting projects to stakeholders and clients. After spending weeks or months toiling over a design or marketing campaign given their specifications, it can be incredibly…

Managing a company’s social media accounts can quickly become a full-time job. As your agency grows and takes on more clients, you may feel some urgency to grow your social media management team so that you can focus on core aspects of your marketing campaigns. However, maintaining a brand on social media is no easy feat, and you should not take hiring or outsourcing lightly. This person will be in charge of promoting and protecting…

Creating, approving, and scheduling Instagram content is now easier than ever thanks to our latest update to GAIN and the GAIN Notify app. GAIN supports MOV/MP4/AVI files so you can upload both images and videos to your Instagram page and have them approved by clients or stakeholders. When it’s time to publish Instagram content, you’ll receive a notification through email and the GAIN Notify app and be able to publish your content to Instagram with…

When you work at an agency, you might be managing as many as 100 different social media and marketing channels at once, all for different clients. With so much content, it becomes practically impossible to require each person within your agency to send individual emails to make sure that content gets approved and sent to clients on time. Coordinating content approvals over email across a vast (or remote) team can feel like trying to scale…