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According to selfstartr, only 36% of marketers are using Instagram for business purposes, compared to 93% using Facebook. Considering how saturated Facebook and Twitter have become with marketing messages, this means there are big opportunities for marketers to get their content noticed if they choose to post regularly on Instagram. However, because Instagram content can only be published from a mobile device, it can be tricky to create a streamlined workflow for your team to…

It can be challenging to plan social media content that coordinates with important dates each month. That’s why we’re excited to present a great new feature for your social content planning: GAIN’s calendar labels. This feature will help you add and remember important dates in each of your social channel calendars and quickly view all labels at a glance on each of your client calendars. Calendar labels can span multiple days or weeks, can be…

The social editorial calendar is a clear favorite among GAIN users because it offers a quick and easy look at each month’s social media content for each client at a glance. All of the content you schedule to be published as well as all of the content that has already gone live is viewable in this calendar layout, making it easy to sift through and organize posts so you’ll never double-post the same topic or…

Remote positions are becoming increasingly common for the modern worker.  A PGI study showed 23% of employees report doing work remotely, and the New York Times echoes this figure arguing that telecommunication is “fast on the rise”. Working remotely has an abundance of benefits for a company and individuals alike. Workers can create their own schedule, customize their work environment, and, according to CNN Travel, can save an estimated $4,000 dollars monthly on transportation costs…

The best organizational blogs are those that present a good mix of perspectives and fresh ideas. One way that many organizations create a diversity of voices on their blog is by inviting guest bloggers to contribute content. However, it’s highly likely your organization already possesses many individuals that are highly capable of contributing their interesting points of view. Getting our entire team to contribute content helped establish our organization as a thought leader and even…

Any successful team requires a blend of varying skills, work styles, and workplace personalities. If everyone on your team had an analytical, linear approach, you might over-calculate results, and ignore the value of disruptive, fresh ideas. Dually, if everyone on your team maintained a big picture gaze and only focused on far-off future company goals, your team’s productivity would struggle within the confines of daily deadlines. The role of a good project manager is to…

Whether you have an office, a cubicle, or a desk, you should have an area everyday where you work that you have slight control over its aesthetics. And while you may just plop your laptop down wherever and get to work, there are actually ways to be more productive during the day by changing your work area. There have been numerous studies on this topic, and it turns out that the space around us can…

In a world where we are constantly connected and communicating with each other, it can be easy to feel stressed, overwhelmed, or frustrated when our workloads become unbalanced. An imbalance in the workplace can lead to over-productivity by some team members and under-productivity by others. A lack of workload balance can also lead to employee dissatisfaction and an overall decrease in organization morale. It’s important to balance the workload among the members of your team.…

Due to the rise in the remote workforce, distance is no longer a factor in hiring top talent; therefore, the traditional in-person interview is becoming harder to carry out. As another way to filter through talent, companies are utilizing social media to secure potential new hires. This trend has gained so much steam that 92% of recruiters said social media has become part of their hiring process. Though companies are frequenting these platforms to find…

As companies grow bigger and busier and remote workers become the norm, new tools to stay productive have sprouted to keep us all working efficiently. In addition to the multitude of project management apps, new chat products have popped up to help teams talk to each other while working together remotely. Of remote teams surveyed, 84% said they use instant messaging platforms daily to interact with coworkers. So what are remote teams using to talk…