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You’ve just brought a new client on board. Congratulations! The new client-agency relationship can be an exciting time for both parties. However, it’s essential to make sure you build a solid partnership from the start. Research from R3 revealed that the industry average for the length of a client-agency relationship is 3.2 years. It also showed that the average length of the 40 best client-agency relationships is 22 years. A good relationship tends to result…

Excellent communication is vital to a healthy relationship with clients. It helps you manage expectations, allows your team to deliver high-quality work, and, most importantly, keeps clients happy. Satisfied clients are necessary for the success of any business. However, not communicating well, or enough, can cause the relationship to go south quickly. It can ruin the trust you’ve built with clients and cost you your business. The stakes are high when client communication is the…

Client: “I don’t like it. Can you make it better?” Agency: “We designed and wrote this to your specifications. What should we change?” Client: “I’m not sure. It just doesn’t feel right.” If this situation feels familiar, you’re not alone. Professionals from many industries can relate to the challenge of presenting projects to stakeholders and clients. After spending weeks or months toiling over a design or marketing campaign given their specifications, it can be incredibly…

Let’s face it: nobody likes to be wrong. But sometimes clients aren’t as receptive to the bad news as we may hope. When it comes to opinionated clients, at times, they have an idea of what they want, but we, as the agency, have the market knowledge and experience to know that these expectations may be unrealistic. In a results-driven industry, it’s important to make your client happy and sometimes that involves saying no. Here…

Remote positions are becoming increasingly common for the modern worker.  A PGI study showed 23% of employees report doing work remotely, and the New York Times echoes this figure arguing that telecommunication is “fast on the rise”. Working remotely has an abundance of benefits for a company and individuals alike. Workers can create their own schedule, customize their work environment, and, according to CNN Travel, can save an estimated $4,000 dollars monthly on transportation costs…

Due to the rise in the remote workforce, distance is no longer a factor in hiring top talent; therefore, the traditional in-person interview is becoming harder to carry out. As another way to filter through talent, companies are utilizing social media to secure potential new hires. This trend has gained so much steam that 92% of recruiters said social media has become part of their hiring process. Though companies are frequenting these platforms to find…

An effective brainstorming session takes a lot more than simply asking your team for their thoughts and writing down the first ideas they say. From shy participants, to repetition of the same ideas, to one team member dominating the brainstorming session, the possibility of roadblocks can be high and once the ideas stop flowing, it can be impossible to get everyone back on track. There are many simple exercises your team can use to pave…

The average worker spends an estimated 28% of the workweek managing emails and receives an average of 121 emails per day. For many of us, the thought of abandoning email seems about as likely as giving up the air we breathe. It’s necessary for survival. It’s necessary to maintain our everyday lives. But believe it or not, the days of communicating via email are numbered. The world of communication is shifting, and email is no longer…