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content approvals

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We recently introduced ✨File Collections, a new feature inside Gain where you can house all of the content your team creates for easy previewing, collaboration, and most importantly, approval. Your team can now upload and preview any type of content, including images, videos, PDFs, vector files, Word documents, Photoshop and Illustrator files, TV ads, and more, alongside social media posts – and keep everything organized in one place. With the support of all types of…

More than five years ago, we launched Gain with a big mission: to help marketing teams automate their busy work and free up time for more important things. Fast forward to today, and we continue to be driven by the feedback from our customers who have shared with us how Gain truly makes their day-to-day lives easier and clients happier. 😄 However, we know that many of you are creating awesome content that goes beyond social…

From press releases and media pitches to bylines and press materials, public relations agencies can collaborate on various types of content. Creating and approving public relations-related content can be an involved process that requires multiple rounds of approval by internal and external parties. When you’re managing PR content for numerous clients, things can quickly become hectic and disorganized. This is why an approval process is essential for agencies. You need a workflow that doesn’t involve…

Delays in the content approval process are one of the top reasons marketers miss deadlines. According to a Workfront survey, 37% of marketers say approvals set back their projects three to four days on average. Some marketers even report that approvals set projects back more than a week. Sometimes life happens, and things get lost in the shuffle. However, if your agency is always waiting for approvals to go through, the consequences can be enormous.…

Are you spending more time sending emails back and forth with clients versus being creative? Using email or spreadsheets to manage content approvals can slow down your entire team and even hurt your client relationships. Not only is it time-consuming to send content to clients for approval and to get feedback, but client feedback can quickly get scattered in multiple documents. Without a central location, it’s easy to forget who has looked at what and…

Gone are the days of set-it-and-forget-it campaigns. Marketers now must prove an ROI to have access to larger budgets and to be able to build a more robust team. Many teams measure the number of marketing qualified leads (MQLs) on a monthly or quarterly basis to assess the success of marketing overall. Marketing and sales teams that work together often measure conversions in the funnel, sales qualified leads, and sales as well. These numbers showcase…

Here at GAIN, we are huge fans of marketing tools to improve productivity. We often write about tools for workflow productivity and ways agencies can use their time better. Almost all marketers participate in some form of content marketing. From email marketing to social media marketing, the writing never really stops. Though sometimes debated, marketers know that content is still king. But it’s not just any content that will boost your brand; marketers have to…

Running a social media marketing campaign is no easy feat. With multiple social networks to manage and the number of brand accounts surging on all of them, simply posting content is no longer enough to stand out. As a marketer, you must think strategically when designing and creating content in order to connect with your audience, drive long-term engagement, and keep your clients happy. Luckily, GAIN is here to help out you and your team.…

As an agency or marketing team, it’s important to provide clients with an opportunity to add their feedback to the work that you’re doing. However, allowing endless rounds of review or edits can quickly get out of hand, damaging the quality of a piece of content, or even your entire campaign, if you aren’t careful. When a content review process is not defined from the beginning, then the editing stages can lengthen uncontrollably and cause…

Client: “I don’t like it. Can you make it better?” Agency: “We designed and wrote this to your specifications. What should we change?” Client: “I’m not sure. It just doesn’t feel right.” If this situation feels familiar, you’re not alone. Professionals from many industries can relate to the challenge of presenting projects to stakeholders and clients. After spending weeks or months toiling over a design or marketing campaign given their specifications, it can be incredibly…