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content approvals

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Are you spending more time sending emails back and forth with clients versus being creative? Using email or spreadsheets to manage content approvals can slow down your entire team and even hurt your client relationships. Not only is it time-consuming to send content to clients for approval and to get feedback, but client feedback can quickly get scattered in multiple documents. Without a central location, it’s easy to forget who has looked at what and…

Gone are the days of set-it-and-forget-it campaigns. Marketers now must prove an ROI to have access to larger budgets and to be able to build a more robust team. Many teams measure the number of marketing qualified leads (MQLs) on a monthly or quarterly basis to assess the success of marketing overall. Marketing and sales teams that work together often measure conversions in the funnel, sales qualified leads, and sales as well. These numbers showcase…

Here at GAIN, we are huge fans of marketing tools to improve productivity. We often write about tools for workflow productivity and ways agencies can use their time better. Almost all marketers participate in some form of content marketing. From email marketing to social media marketing, the writing never really stops. Though sometimes debated, marketers know that content is still king. But it’s not just any content that will boost your brand; marketers have to…

Running a social media marketing campaign is no easy feat. With multiple social networks to manage and the number of brand accounts surging on all of them, simply posting content is no longer enough to stand out. As a marketer, you must think strategically when designing and creating content in order to connect with your audience, drive long-term engagement, and keep your clients happy. Luckily, GAIN is here to help out you and your team.…

As an agency or marketing team, it’s important to provide clients with an opportunity to add their feedback to the work that you’re doing. However, allowing endless rounds of review or edits can quickly get out of hand, damaging the quality of a piece of content, or even your entire campaign, if you aren’t careful. When a content review process is not defined from the beginning, then the editing stages can lengthen uncontrollably and cause…

Client: “I don’t like it. Can you make it better?” Agency: “We designed and wrote this to your specifications. What should we change?” Client: “I’m not sure. It just doesn’t feel right.” If this situation feels familiar, you’re not alone. Professionals from many industries can relate to the challenge of presenting projects to stakeholders and clients. After spending weeks or months toiling over a design or marketing campaign given their specifications, it can be incredibly…

We know how much everyone, including us, hates sending feedback on content back-and-forth in messy email chains. As a content approver, we know you’ll want to be notified when your marketing team, agency, or content creators send content for your approval, but we also know you don’t want to receive ten separate emails back-and-forth when just one email would do. With GAIN, content approvers have complete control over what content gets published and when. Your…

Thanks to new automation tools like GAIN, the way marketing teams communicate is becoming increasingly efficient. Especially in the world of social media, teams need to continuously find new ways to automate their tasks in order to keep up with the latest trends in communication, and we’ve designed the perfect solution. GAIN helps simplify internal and external communications, making it easier for teams and their clients to streamline everyday correspondence surrounding marketing materials. Our automated…

Market One Media Group is a Vancouver-based media agency that has created a powerful digital hub for Canadian public companies. MMG is Canada’s largest content creation and distribution engine for companies in the capital markets sector. The disruptive ’push model’ approach for MMG has resulted in new revenue pathways for established media platforms, like Postmedia, Bell and Rogers. We recently spoke to Hasnain Raza, Vice President of Digital Marketing at Market One Media Group, about…

Sneeze It is on a mission to change the way companies market themselves online. Using an expansive technology stack made up of proprietary tools, as well as GAIN, the digital marketing company has become highly-skilled at analyzing information and automating their tasks in order to provide their clients with a deeper understanding of their audiences and keep them ahead of their competition. To learn more about how the Sneeze It team optimized its marketing workflow,…