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Branding is the key to a successful recruiting strategy. Prominence delivers premier marketing services for recruitment agencies in the Asia Pacific region. By focusing on candidates, clients, and consultants, the agency helps companies fulfill their goals of increasing the volume of quality jobs they have to offer as well as improve their job fill rates. Prominence is using GAIN to revamp their client review and approval process, specifically with one-click content approvals. We recently spoke…

Market One Media Group is a Vancouver-based media agency that has created a powerful digital hub for Canadian public companies. MMG is Canada’s largest content creation and distribution engine for companies in the capital markets sector. The disruptive ’push model’ approach for MMG has resulted in new revenue pathways for established media platforms, like Postmedia, Bell and Rogers. We recently spoke to Hasnain Raza, Vice President of Digital Marketing at Market One Media Group, about…

As a marketer, it’s your job to create and curate social media content that sets your brand apart. However, doing so can be incredibly time-consuming. While automation tools can’t replace the creative minds on your team, they can relinquish your team from random processes, allowing more time for tasks that require their attention. Automation tools can cut the time spent on schedule and publishing content, by streamlining the whole process. These tools can shave off…

Marketing content that relies heavily on media comes in a variety of file formats, such as Powerpoint, PDF, CSV, MOV, and MP4, just to name a few. Lucky for you, GAIN’s creative assets channel provides a space for teams and clients to collaborate on all varieties of media formats. The creative assets channel provides a single space for all collaborators to condense and optimize their content workflow, from the first draft to the final approval.…

It can be difficult to accurately estimate how much it takes to create different kinds of social media marketing content. Despite the difficulty, every marketing agency knows that the accuracy of their project timelines are a vital part of their dealings with clients. These timelines denote the budget the client agrees on in relation to the time and effort that your team will dedicate. To properly estimate project timelines for various types of content, it’s…

The March Madness frenzy is here. With millions tuning into the games each year, the buzz the NCAA basketball tournament once generated on the big screen has now been disseminated to the small screen. In addition to the March Madness social channels, tournament content and commentary is distributed through each region’s branded social media sites. All of this provides a great way for the conferences to easily join the conversations already happening on social media,…

The world of social media is constantly evolving and the marketing tactics that worked last year, or even last month, might not be as effective today. And yet despite the rapidly changing environment, many brands and marketers are still using time-consuming, counterproductive marketing tactics that are doing more harm than good. The end of the year is a good time to reflect on what worked and what didn’t work for your social media campaigns. If…