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content calendars

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Do a quick Google search for “social media content calendar,” and you’ll find dozens of downloadable spreadsheet templates from some of the biggest names in marketing. While these downloadable documents are filled with creative ideas, there is one major issue: spreadsheets are a terrible way to create and collaborate on social posts, especially if you want to include images or video, i.e., the type of content that audiences crave on social media. What’s more, sending…

Anyone working in the world of digital marketing knows that workloads can be seasonal – with ups and downs in the number of incoming projects depending on the time of year. Often, there is a significant amount of downtime during the summer months as well as during the holidays. So how can your agency stay productive during these quieter periods? Even when you have little work to do, there are plenty of ways you can…

The social editorial calendar is a clear favorite among GAIN users because it offers a quick and easy look at each month’s social media content for each client at a glance. All of the content you schedule to be published as well as all of the content that has already gone live is viewable in this calendar layout, making it easy to sift through and organize posts so you’ll never double-post the same topic or…