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content management

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Sharing fresh content is crucial for marketing success. It helps increase your reach and the potential for engagement with your followers. However, someone might miss that awesome new infographic the first time you share it. By repurposing and resharing your content on different dates after you create it, you can make sure it’s getting the attention it deserves after all of that time and effort your team put into creating it.  If you’re creating content…

Creating content is a process that involves many people: clients, content marketers, copywriters, designers, managers, and more. Throughout the content approval process, there are multiple review points to ensure that the final product is accurate, timely, compelling, and on-brand. However, for every person you involve, there is an added communication process and set of deadlines that need to be upheld, and more potential holdups to face. Making changes to workflows and reorganizing your team requires…

You probably deal with a lot of sensitive client data, and it’s your responsibility to keep that data safe and secure. Clients may trust you with their intellectual property, brand reputation, financials, and more, and a security breach could be devastating. In a survey of sales, marketing, and creative professionals conducted by cloud services company Nuxeo, 67% of respondents said that at least once per quarter there was a leak of sensitive content at their…

As a marketing account manager, it can often feel like you’re getting pulled in a million different directions. One minute you’re on a call discussing your client’s needs, and the next, you’re putting a plan into action – assigning tasks to writers, designers, and other team members for each piece of content. The marketing industry evolves quickly, you need the right tools to keep your team’s content workflow running smoothly and manage your increasing workload.…

As consumer demands increase, so do the expectations of brands. You may be helping your clients publish content for a new website or launch a campaign for a new product feature. Before you know it, the projects pile up, and your team is busier than ever. Managing a heavy workload can be exhausting and may cause burnout among your team members. They might have trouble completing projects, and their quality of work may suffer. When…

More than five years ago, we launched Gain with a big mission: to help marketing teams automate their busy work and free up time for more important things. Fast forward to today, and we continue to be driven by the feedback from our customers who have shared with us how Gain truly makes their day-to-day lives easier and clients happier. 😄 However, we know that many of you are creating awesome content that goes beyond social…