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content marketing strategy

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As we increasingly embrace the “smart home” revolution, we’re also becoming more and more reliant on voice search for information. We “ask” Google, Siri, Alexa, and Cortana for local store hours, the best restaurants near us, and even for prices of products we want to buy. These powerful digital assistants use natural language processing and artificial intelligence to understand the way we speak and the way we ask questions in order to provide the most…

What is it that draws us to a brand? Is it effective marketing, a killer mission statement, or maybe a fail-proof social media strategy? It can be a combination of these things, and typically we are attracted to brands that align with our interests. At GAIN, we like to keep up with social media trends and topics so we can keep you informed and inspired. Our team compiled a few of our favorite brands we’re…

At GAIN, our objective is to help teams automate their workflow and to do that, we’ve become experts in automating our own. When it comes to organizing both internal and external processes, we know it can be harrowing, which is why we’ve found some innovative tools to ease the process. Here are 6 of our favorite tools we use to make sure our team’s internal and external collaboration is seamless. 1. Trello Trello is an excellent…

With an estimated monthly viewership of 7 billion, BuzzFeed can teach us all a thing or two about mastering content marketing. The clever wording and cheesy clickbait titles are carefully crafted to grab attention and increase reads. But the secret to BuzzFeed’s success doesn’t lie only in cat memes. It can also be attributed to well-thought-out data-driven decisions. Here are five lessons we can all steal from BuzzFeed when it comes to creating highly engaging…

Agencies that employ external teams or freelancers have always been able to invite those teams to GAIN as Contributors. Originally, Contributors could only create content and save it in drafts. This limited access kept the opportunities of the Contributor role to a minimum. These limitations were set as a way to keep security and control of client work between the agency and the client. Now, we’ve revised the role of the Contributor to allow greater…