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Sharing fresh content is crucial for marketing success. It helps increase your reach and the potential for engagement with your followers. However, someone might miss that awesome new infographic the first time you share it. By repurposing and resharing your content on different dates after you create it, you can make sure it’s getting the attention it deserves after all of that time and effort your team put into creating it.  If you’re creating content…

Creating content is a process that involves many people: clients, content marketers, copywriters, designers, managers, and more. Throughout the content approval process, there are multiple review points to ensure that the final product is accurate, timely, compelling, and on-brand. However, for every person you involve, there is an added communication process and set of deadlines that need to be upheld, and more potential holdups to face. Making changes to workflows and reorganizing your team requires…

Marketing teams often produce content that fails to yield the results they desire. According to the Content Marketing Institute, only 5% of marketers consider their content marketing efforts to be “very effective.” So, what’s missing? Many marketing teams underestimate the value of a strong copy editor. It’s especially important to have a copy editor when your team creates a variety of content across numerous channels. A copy editor wears numerous hats; aside from editing content,…

More than five years ago, we launched Gain with a big mission: to help marketing teams automate their busy work and free up time for more important things. Fast forward to today, and we continue to be driven by the feedback from our customers who have shared with us how Gain truly makes their day-to-day lives easier and clients happier. 😄 However, we know that many of you are creating awesome content that goes beyond social…

For many, the holiday season is time for eggnog, cookies, and cheer. However, for marketers, the holiday season is more than that: it’s prime time. The end of the year is a critical time for brands because consumers are highly active. In fact, the average consumer spends $1,226 on gifts during the holidays, and sales during this time make up 30% of annual retail revenue. Cloudways predicts that online shoppers may spend up to $1…

You’ve just brought a new client on board. Congratulations! The new client-agency relationship can be an exciting time for both parties. However, it’s essential to make sure you build a solid partnership from the start. Research from R3 revealed that the industry average for the length of a client-agency relationship is 3.2 years. It also showed that the average length of the 40 best client-agency relationships is 22 years. A good relationship tends to result…

From press releases and media pitches to bylines and press materials, public relations agencies can collaborate on various types of content. Creating and approving public relations-related content can be an involved process that requires multiple rounds of approval by internal and external parties. When you’re managing PR content for numerous clients, things can quickly become hectic and disorganized. This is why an approval process is essential for agencies. You need a workflow that doesn’t involve…

Client demands continue to increase – and it’s no surprise that many marketing agencies choose to partner with another agency or contractor to help them lighten their workloads. A LinkedIn survey reports that 51% of marketers cite a lack of time to create content as one of their top marketing challenges. Furthermore, 30% of marketers say an external agency or consultant is one of the top resources for content creation for their organizations. If your…

As a marketer, you can strike out on your own as a freelancer or get a job with an agency. On the one hand, it may seem like more and more people these days are choosing to work for themselves. Freelance marketers tout the benefits of being their own boss, deciding which clients to take and from where to work, creating their own schedule, and more. However, they have to handle every aspect of the…

Being a content creator, you’re constantly asked to come up with fresh, innovative ideas. But sometimes brainstorming efforts become stalled. We’ve all been there. That’s why we came up with a list of 15 ideas that can help you write more content for your clients. Of course, it’s important to remember that the best content adds value to the target market, so always tailor topics to pain points and opportunities of the customer. For anyone…