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content marketing

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Client demands continue to increase – and it’s no surprise that many marketing agencies choose to partner with another agency or contractor to help them lighten their workloads. A LinkedIn survey reports that 51% of marketers cite a lack of time to create content as one of their top marketing challenges. Furthermore, 30% of marketers say an external agency or consultant is one of the top resources for content creation for their organizations. If your…

As a marketer, you can strike out on your own as a freelancer or get a job with an agency. On the one hand, it may seem like more and more people these days are choosing to work for themselves. Freelance marketers tout the benefits of being their own boss, deciding which clients to take and from where to work, creating their own schedule, and more. However, they have to handle every aspect of the…

Being a content creator, you’re constantly asked to come up with fresh, innovative ideas. But sometimes brainstorming efforts become stalled. We’ve all been there. That’s why we came up with a list of 15 ideas that can help you write more content for your clients. Of course, it’s important to remember that the best content adds value to the target market, so always tailor topics to pain points and opportunities of the customer. For anyone…

Companies that align marketing and sales teams produce incredible results. Businesses that have strong “smarketing” teams established generate 208% more revenue from marketing efforts. Whereas a misalignment between the sales and marketing teams can cost B2B companies 10% or more of revenue each year. One way marketing and sales teams can work together is through content along the sales funnel. And marketers, particularly, can help make sure this copy converts prospects. 75% of buyers want…

New clients sometimes come into content meetings excited to get posts online fast. And while this is wonderful energy, you always have to take a step back first to develop the content marketing strategy. It can be difficult to remember all of the questions to ask a new client, and you may find yourself sending numerous follow-up emails to get everything you need. To make it easier, we’ve organized a content marketing checklist. You should…

If you work in marketing, then you probably either write a blog, contribute to a blog, or help a client promote a blog. You might even do all three. Blogging is such an integral part of any marketing campaign, and with new easy-to-use platforms, this tactic will likely only grow. If you’re starting a blog, you might wonder where to host. Which platform is best to reach my audience? Which platform is easy to use?…

Today we’re excited to announce the biggest Gain update yet: a new look and new collaboration tools to supercharge your team’s workflow and get more done! The first thing you may notice is that we gave our brand a face lift! We put a lot of love into our new logo, and we hope you love it as much as we do. 😄 Our new look and new logo represent the core pillars of our…

As we increasingly embrace the “smart home” revolution, we’re also becoming more and more reliant on voice search for information. We “ask” Google, Siri, Alexa, and Cortana for local store hours, the best restaurants near us, and even for prices of products we want to buy. These powerful digital assistants use natural language processing and artificial intelligence to understand the way we speak and the way we ask questions in order to provide the most…

Gone are the days of set-it-and-forget-it campaigns. Marketers now must prove an ROI to have access to larger budgets and to be able to build a more robust team. Many teams measure the number of marketing qualified leads (MQLs) on a monthly or quarterly basis to assess the success of marketing overall. Marketing and sales teams that work together often measure conversions in the funnel, sales qualified leads, and sales as well. These numbers showcase…

Here at GAIN, we are huge fans of marketing tools to improve productivity. We often write about tools for workflow productivity and ways agencies can use their time better. Almost all marketers participate in some form of content marketing. From email marketing to social media marketing, the writing never really stops. Though sometimes debated, marketers know that content is still king. But it’s not just any content that will boost your brand; marketers have to…