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content marketing

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Running a social media marketing campaign is no easy feat. With multiple social networks to manage and the number of brand accounts surging on all of them, simply posting content is no longer enough to stand out. As a marketer, you must think strategically when designing and creating content in order to connect with your audience, drive long-term engagement, and keep your clients happy. Luckily, GAIN is here to help out you and your team.…

As an agency or marketing team, it’s important to provide clients with an opportunity to add their feedback to the work that you’re doing. However, allowing endless rounds of review or edits can quickly get out of hand, damaging the quality of a piece of content, or even your entire campaign, if you aren’t careful. When a content review process is not defined from the beginning, then the editing stages can lengthen uncontrollably and cause…

Anything from a talent gap to ineffective approval processes could be responsible for a marketing agency’s struggles Marketing agencies are struggling with reduced budgets, client trust issues, and a continuous march to in-house work. Some of the world’s largest brands, such as Netflix, L’Oreal, and Booking.com, are bringing their marketing in-house in a way no one would have envisaged a few years ago. No matter the size of your team, there are industry-wide problems that…

Client: “I don’t like it. Can you make it better?” Agency: “We designed and wrote this to your specifications. What should we change?” Client: “I’m not sure. It just doesn’t feel right.” If this situation feels familiar, you’re not alone. Professionals from many industries can relate to the challenge of presenting projects to stakeholders and clients. After spending weeks or months toiling over a design or marketing campaign given their specifications, it can be incredibly…

Creating, approving, and scheduling Instagram content is now easier than ever thanks to our latest update to GAIN and the GAIN Notify app. GAIN supports MOV/MP4/AVI files so you can upload both images and videos to your Instagram page and have them approved by clients or stakeholders. When it’s time to publish Instagram content, you’ll receive a notification through email and the GAIN Notify app and be able to publish your content to Instagram with…

The eyes of the world are affixed upon social media platforms such as Facebook, Twitter, Instagram, and LinkedIn. It has become necessary for businesses to have a social media presence in order to maintain relevance. However, a common misconception is that social media marketing is more beneficial for B2C companies, and a waste of time for those who sell directly to businesses. B2B companies who neglect the marketing mecca that is social media are placing…

90% of businesses are already using content marketing to generate inbound leads. With companies pushing out so much content daily, marketers may be wondering if content marketing is still relevant in 2018. The statistics speak for themselves, and the answer is a clear and resounding: yes! More and more marketers are turning to blogging, podcasting, vlogging, live video, and even Snapchat to get their companies’ message out in a way that is valuable, educational, and…

Creativity doesn’t always come when you need it. If you’ve ever suffered writer’s block, then these tools can help you push through it. These days, there are thousands of tools that offer idea generation help, visual design inspiration, and pre-made social media content. While you should not rely on these tools for all your content creation – if all digital marketers did it, all content would look the same! – these apps and tools can…

Keeping up with social media can be challenging, especially if you’re managing multiple accounts or multiple accounts for several clients. There are plenty of applications dedicated to making social media management and scheduling easier; however, the reliability of these apps can vary significantly. When it comes to managing multiple social media accounts, reliability in the tool you choose to get the job done matters. While many social media management platforms offer the ability to schedule…

Collaborating with your client doesn’t mean they want to receive every minor project update or detail. Your clients’ days are full enough, so that’s why GAIN provides a simple place for clients to easily approve or request revisions on content without having to log in, sift through unnecessary information, or click around in multiple documents. If you’re wondering what your clients will see when they use GAIN to collaborate with your team and approve content,…