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The social editorial calendar is a clear favorite among GAIN users because it offers a quick and easy look at each month’s social media content for each client at a glance. All of the content you schedule to be published as well as all of the content that has already gone live is viewable in this calendar layout, making it easy to sift through and organize posts so you’ll never double-post the same topic or…

Whether you have an office, a cubicle, or a desk, you should have an area everyday where you work that you have slight control over its aesthetics. And while you may just plop your laptop down wherever and get to work, there are actually ways to be more productive during the day by changing your work area. There have been numerous studies on this topic, and it turns out that the space around us can…

Today we’re glad to introduce several new features that will greatly improve content organization and search in GAIN. Tags Tags give you the ability to categorize your GAIN content any way you like. Simply go to a post and add as many as you want. Here are some ideas on how you can use tags to organize your content: Tag all posts belonging to the same brand campaign so you can quickly see the status…

Thanks to the continuing advancements in technology, the concept of the modern day workplace is constantly being redesigned. This constant flux makes for an exciting work environment, as well as a challenging one, as companies must continually adapt to the trends to stay relevant in today’s workplace culture and attract top talent. So what are the biggest trends reshaping today’s workplace? Collaborative Social Platforms We’ve been virtually connected in our personal lives for the last…

GAIN’s biggest productivity boost for marketing teams comes from the automation of the approval and scheduling process. Design a workflow as simple or as complex as you need, then send your content to it. GAIN works like an online project manager, notifying the right people at the right time, gathering feedback from clients and stakeholders, moving the process along for you until everything has been approved, and finally, scheduling and publishing the content on social…

This is the first in an ongoing series of posts aimed to provide you with useful insights to help you and your team be better marketers. We’ll be focusing on improving productivity and collaboration, and providing valuable insights to a whole range of content professionals including freelancers, agencies, and marketing teams of all sizes. In the 1970s, a big section of the American population thought Avocado Green and Harvest Gold were attractive colors when paired.…

If you create social content for your business or for clients, then you probably have felt all the little annoyances that come with the creation of content for Facebook. For example, that photo that your client selected doesn’t look that great and the aspect ratio is all wrong. So now you have to either edit it yourself using Photoshop or get your Art Director to find the time to give you a hand. Why couldn’t…