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Email automation is to a great marketer as a hammer is to a builder; a tool can extend your reach and capacity, but it is useless without the person behind it. While an email automation tool can work even when you are offline, it can’t think for itself, meaning it can also get you into big trouble. If you mis-program a campaign, it can leave your clients with a bad taste in their mouth, hurt…

We’ve all witnessed some pretty bad social media marketing fails. From a lack of fact-checking to cringeworthy spelling mistakes, there’s no shortage of social media mishaps by brands that are key examples of what not to do. “Always do what’s best for your readers and your subscribers, and delight them with every email.”- BuzzFeed email policy However, it’s not only on social media where things can go wrong. When it comes to email marketing campaigns,…