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Brand consistency is crucial for any successful marketing campaign. If your customers visit more than one of your social channels and see wildly different messaging on each network, it may confuse them and they might not understand what you’re offering. Consistent branding creates loyal customers that can relate to your business and stick around longer. Every social channel serves as a useful tool to engage your audience, so it’s important to review your social channels…

In an effort to cut down on misinformation (or “fake news” as everyone is calling it), Facebook is making some big changes to its API that prevents all users (both personal pages and company pages) from modifying the preview of any link shared on the social network, including the headline (or title), description, and the image that accompanies a link. Facebook claims this update will help weed out posts containing modified headlines and descriptions meant…

Due to the rise in the remote workforce, distance is no longer a factor in hiring top talent; therefore, the traditional in-person interview is becoming harder to carry out. As another way to filter through talent, companies are utilizing social media to secure potential new hires. This trend has gained so much steam that 92% of recruiters said social media has become part of their hiring process. Though companies are frequenting these platforms to find…

Today Facebook Page administrators woke up to find they don’t have the ability to attach a custom image when sharing a link. Facebook removed this feature, which gave Page admins full control of the look and feel of link posts. Content creators must now choose between the set of thumbnails Facebook fetches from the linked page. Link posts are the recommended and best-performing way to drive traffic to a website outside of Facebook, but this…

Social media calendars out there suck. Most people just download a spreadsheet template or Google Doc from the web and just manage it there. So, what’s wrong with that? Everything. Let me try to list all the reasons why managing a social media calendar on a spreadsheet is wrong. Mistakes. Managing a spreadsheet basically means that you are constantly importing and exporting content from other places to manage it. We come from an agency background…

With just one click you can now quickly share any page or article that you visit without ever needing to cut and paste the URL. Just drag the new Gain Bookmarklet to the bookmark bar of your browser and you can start sharing content to any of the pages that you manage. Just like all link posts created on Gain, once you share with the new bookmarklet, we will automatically detect the link that you…

If you create social content for your business or for clients, then you probably have felt all the little annoyances that come with the creation of content for Facebook. For example, that photo that your client selected doesn’t look that great and the aspect ratio is all wrong. So now you have to either edit it yourself using Photoshop or get your Art Director to find the time to give you a hand. Why couldn’t…

Right on the heels of Facebook’s new newsfeed and pages redesign, we are updating all our user’s content editors with a new simplified look and feel. We want to ensure that content created for Facebook pages on Gain looks exactly how a user will see it on their Facebook’s newsfeed. It is important that an agency’s creative team can ensure that the content they created represents the brand intention and that clients can approve it knowing…