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Today Facebook Page administrators woke up to find they don’t have the ability to attach a custom image when sharing a link. Facebook removed this feature, which gave Page admins full control of the look and feel of link posts. Content creators must now choose between the set of thumbnails Facebook fetches from the linked page. Link posts are the recommended and best-performing way to drive traffic to a website outside of Facebook, but this…

Social media calendars out there suck. Most people just download a spreadsheet template or Google Doc from the web and just manage it there. So, what’s wrong with that? Everything. Let me try to list all the reasons why managing a social media calendar on a spreadsheet is wrong. Mistakes. Managing a spreadsheet basically means that you are constantly importing and exporting content from other places to manage it. We come from an agency background…

With just one click you can now quickly share any page or article that you visit without ever needing to cut and paste the URL. Just drag the new Gain Bookmarklet to the bookmark bar of your browser and you can start sharing content to any of the pages that you manage. Just like all link posts created on Gain, once you share with the new bookmarklet, we will automatically detect the link that you…

If you create social content for your business or for clients, then you probably have felt all the little annoyances that come with the creation of content for Facebook. For example, that photo that your client selected doesn’t look that great and the aspect ratio is all wrong. So now you have to either edit it yourself using Photoshop or get your Art Director to find the time to give you a hand. Why couldn’t…

Most social media content strategies revolve around a calendar to ensure that the topics are aligned with the overall messaging of the brand or institution. Unfortunately, the tools that exist today are primitive and somewhat rudimentary (spreadsheets, really?). Yet most organizations are stuck with them as there has not been a true, easy, solution for creating, organizing, and publishing your social media content around a calendar. Building a Better Calendar At Gain we’ve taken all our…