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Do a quick Google search for “social media content calendar,” and you’ll find dozens of downloadable spreadsheet templates from some of the biggest names in marketing. While these downloadable documents are filled with creative ideas, there is one major issue: spreadsheets are a terrible way to create and collaborate on social posts, especially if you want to include images or video, i.e., the type of content that audiences crave on social media. What’s more, sending…

As a marketer, it’s your job to create and curate social media content that sets your brand apart. However, doing so can be incredibly time-consuming. While automation tools can’t replace the creative minds on your team, they can relinquish your team from random processes, allowing more time for tasks that require their attention. Automation tools can cut the time spent on schedule and publishing content, by streamlining the whole process. These tools can shave off…

Today we’re glad to introduce several new features that will greatly improve content organization and search in GAIN. Tags Tags give you the ability to categorize your GAIN content any way you like. Simply go to a post and add as many as you want. Here are some ideas on how you can use tags to organize your content: Tag all posts belonging to the same brand campaign so you can quickly see the status…

We’ve talked to hundreds of marketing professionals all over the world on our quest to help make social media marketing easier for teams and their clients. They come in all sizes, from single professionals managing content for a few clients to larger organizations managing large Fortune 500 brands. Although our previous pricing structure was great for larger organizations, smaller teams had a harder time absorbing the added cost of their operation, making it hard for…

Today we launched Gain’s Instagram integration as beta for our Enterprise customers. After months of tinkering we finally achieved a simple way to create, manage, approve, schedule, and publish content on one of the most engaging social networks today. Instagram’s usage numbers are just impressive and the image-focused network is now bigger than Twitter with more than 300 million monthly active users. No wonder it has been by far our most requested integration. Contrary to what…

With just one click you can now quickly share any page or article that you visit without ever needing to cut and paste the URL. Just drag the new Gain Bookmarklet to the bookmark bar of your browser and you can start sharing content to any of the pages that you manage. Just like all link posts created on Gain, once you share with the new bookmarklet, we will automatically detect the link that you…

If you create social content for your business or for clients, then you probably have felt all the little annoyances that come with the creation of content for Facebook. For example, that photo that your client selected doesn’t look that great and the aspect ratio is all wrong. So now you have to either edit it yourself using Photoshop or get your Art Director to find the time to give you a hand. Why couldn’t…

Right on the heels of Facebook’s new newsfeed and pages redesign, we are updating all our user’s content editors with a new simplified look and feel. We want to ensure that content created for Facebook pages on Gain looks exactly how a user will see it on their Facebook’s newsfeed. It is important that an agency’s creative team can ensure that the content they created represents the brand intention and that clients can approve it knowing…