Tag

giphy

Browsing

Is it pronounced “jif” or “gif”? With differing opinions, the world may never know. But there is something about an animated loop that can add a little life to your content beyond a still image. Whether it’s a scene from your favorite movie or a relatable reaction, Graphic Interchange Formats (GIFs) can help explain what words can’t. GIFs resonate with younger audiences and can help your followers recall your content. After all, humans are 65%…

Since 2013, the Internet has been inundated with GIFs. The format may have originally been introduced in the late 1980’s, but it wasn’t until platforms like Giphy, the first and largest repository of GIFs, that the trend really took off. Giphy started to invest in collecting pre-existing GIFs, as well as generating some of their own from trends in pop-culture, to make GIF culture popular. The lo-fi format means animated GIFs are easier to share…