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Marketers do all they can to avoid contact with spam accounts, but what many don’t know is that spam accounts can come in many different forms to confuse users into interacting with them. This leads to inaccurate analytics if you’re looking to engage with genuine audiences, and in some cases, you might build your marketing strategy based on these faulty results. That’s why it’s important to be informed on how spam accounts can engage with…

After almost ten years of hashtags, new studies have led social media influencers to believe that hashtags might not be as useful as they once thought. These studies have compared post performance, with and without hashtags, on popular social media platforms, revealing interesting results. For example, when Caitlyn Jenner was first trending on social media you might be surprised to know that “Caitlyn Jenner” as a keyword set on Twitter trended higher than the hashtag…

The world of social media is constantly evolving and the marketing tactics that worked last year, or even last month, might not be as effective today. And yet despite the rapidly changing environment, many brands and marketers are still using time-consuming, counterproductive marketing tactics that are doing more harm than good. The end of the year is a good time to reflect on what worked and what didn’t work for your social media campaigns. If…