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This is a guest post by Abby Zufelt, a digital marketing director at the digital marketing agency, Markitors, where she helps build the relationship between brands and audiences. Unsolicited direct messages, comments that don’t make sense, a spree of likes to your account. No, it’s not an odd Instagram malfunction. I’m referring to the B-word we all love to hate (or hate to love?): bots. It’s no secret that Instagram is trying to cut down on…

Creating, approving, and scheduling Instagram content is now easier than ever thanks to our latest update to GAIN and the GAIN Notify app. GAIN supports MOV/MP4/AVI files so you can upload both images and videos to your Instagram page and have them approved by clients or stakeholders. When it’s time to publish Instagram content, you’ll receive a notification through email and the GAIN Notify app and be able to publish your content to Instagram with…

In 2017, Instagram announced its new multiple-image posting feature, also called a “carousel,” which allows you to post up to 10 photos in an album. Individuals, brands, and businesses around the world are using multi-image Instagram posts to display their products or ads in creative, engaging ways. Starting today, you can create multi-image posts for any Instagram account connected to GAIN! Upload Multi-Image Instagram Posts Here’s how it works: 1. Select the “Photo” post format…

Facebook’s attempt at curbing Snapchat’s influence is definitely working. According to a new report from L2, brands are uploading to Instagram Stories more than twice as often as they are on Snapchat. Another study by Klear showed that 45% of the brands are now using Instagram Stories at least once per week. Source Over the past few months, Instagram has released a handful of new features and tools for users to capitalize on Stories and…

According to selfstartr, only 36% of marketers are using Instagram for business purposes, compared to 93% using Facebook. Considering how saturated Facebook and Twitter have become with marketing messages, this means there are big opportunities for marketers to get their content noticed if they choose to post regularly on Instagram. However, because Instagram content can only be published from a mobile device, it can be tricky to create a streamlined workflow for your team to…

What is it that draws us to a brand? Is it effective marketing, a killer mission statement, or maybe a fail-proof social media strategy? It can be a combination of these things, and typically we are attracted to brands that align with our interests. At GAIN, we like to keep up with social media trends and topics so we can keep you informed and inspired. Our team compiled a few of our favorite brands we’re…

When used wisely, automation can be the ultimate marketing tool. However, there are situations when automation should not be utilized – such as for automatically posting to Instagram. Using automation for posting directly to Instagram is a marketing faux pas that should really be avoided. As an incremental social channel, Instagram has provided opportunities for many, which is why it’s important that both individuals and brands respect its user agreement. Unfortunately, many marketers and brands…

The famous pastel-colored, sugar-filled Starbucks’ Unicorn Frappuccino has come and gone but not without leaving a major impression. Starbucks’ highly successful concoction caused a stir on social media and even ended with a lawsuit. The coffee chain debuted the colorful concoction on Instagram, which was met with an overwhelming amount of user-generated content soon after. Audiences shared over 150,000 posts of the drink – and that was just on Instagram. So what is it that…

Thanks to its already enormous audience of more than 500 million users, Instagram Stories has quickly become the top choice for brands to experiment with 24-hour content. Unlike Snapchat, Instagram houses a much more sophisticated advertising platform and offers brands analytics to measure the results of their efforts. According to Instagram Advertiser statistics, 75% of Instagram users take action after looking at an Instagram advertising post, and marketers are taking notice. The number of brands…

Despite the fact that Instagram is now being used by 48.8% of brands (and that number is expected to rise to 70.7% by 2017), many businesses have yet to implement an Instagram marketing strategy. Unfortunately, there are still many myths that have created hesitation among businesses when it comes to using Instagram for marketing purposes. These common myths include sentiments that Instagram takes too much time, or that a company’s offerings are too boring to…