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Gain + Instagram Stories 😍 We’re excited to announce that you can now preview and collaborate with your team and clients on posts to your Instagram feed and Stories! Create Instagram Stories using your favorite design tools (or using the Instagram app), then upload your Stories to Gain to see exactly how they will appear once live. Gain also allows your team to see all of your Instagram content at a glance on content calendars…

Did you know there are more than one billion Instagram accounts worldwide and more than 400 million are using Instagram Stories? Or that one-third of the most viewed Stories on Instagram came from business profiles? People are enthusiastically engaging with Instagram Stories, and brands are increasingly using them to help accomplish their marketing goals. Just a few of the things that businesses are sharing in Stories include: DemosBlog post teasers Customer reviews and testimonialsSneak peeks at…

Maintaining an updated, highly-engaging Instagram page requires many manual steps. Because Instagram still has strict rules for third-party and automation tools, it’s not possible to automate your Instagram marketing entirely. There needs to be someone on the team who can produce high-quality photos and videos, someone who can write catchy captions to accompany the posts, and someone to review the content before it’s shipped off to clients for final approval. Whether your agency handles Instagram…

This is a guest post by Abby Zufelt, a digital marketing director at the digital marketing agency, Markitors, where she helps build the relationship between brands and audiences. Unsolicited direct messages, comments that don’t make sense, a spree of likes to your account. No, it’s not an odd Instagram malfunction. I’m referring to the B-word we all love to hate (or hate to love?): bots. It’s no secret that Instagram is trying to cut down on…

Creating, approving, and scheduling Instagram content is now easier than ever thanks to our latest update to GAIN and the GAIN Notify app. GAIN supports MOV/MP4/AVI files so you can upload both images and videos to your Instagram page and have them approved by clients or stakeholders. When it’s time to publish Instagram content, you’ll receive a notification through email and the GAIN Notify app and be able to publish your content to Instagram with…

In 2017, Instagram announced its new multiple-image posting feature, also called a “carousel,” which allows you to post up to 10 photos in an album. Individuals, brands, and businesses around the world are using multi-image Instagram posts to display their products or ads in creative, engaging ways. Starting today, you can create multi-image posts for any Instagram account connected to GAIN! Upload Multi-Image Instagram Posts Here’s how it works: 1. Select the “Photo” post format…

Facebook’s attempt at curbing Snapchat’s influence is definitely working. According to a new report from L2, brands are uploading to Instagram Stories more than twice as often as they are on Snapchat. Another study by Klear showed that 45% of the brands are now using Instagram Stories at least once per week. Source Over the past few months, Instagram has released a handful of new features and tools for users to capitalize on Stories and…

When used wisely, automation can be the ultimate marketing tool. However, there are situations when automation should not be utilized – such as for automatically posting to Instagram. Using automation for posting directly to Instagram is a marketing faux pas that should really be avoided. As an incremental social channel, Instagram has provided opportunities for many, which is why it’s important that both individuals and brands respect its user agreement. Unfortunately, many marketers and brands…

The famous pastel-colored, sugar-filled Starbucks’ Unicorn Frappuccino has come and gone but not without leaving a major impression. Starbucks’ highly successful concoction caused a stir on social media and even ended with a lawsuit. The coffee chain debuted the colorful concoction on Instagram, which was met with an overwhelming amount of user-generated content soon after. Audiences shared over 150,000 posts of the drink – and that was just on Instagram. So what is it that…

Despite the fact that Instagram is now being used by 48.8% of brands (and that number is expected to rise to 70.7% by 2017), many businesses have yet to implement an Instagram marketing strategy. Unfortunately, there are still many myths that have created hesitation among businesses when it comes to using Instagram for marketing purposes. These common myths include sentiments that Instagram takes too much time, or that a company’s offerings are too boring to…