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As a marketer, you most likely participate in some company blogging. Whether you write weekly or sporadically, there is useful content under your name published on your agency’s site. Often, marketers leave the content just on their blog and push out the posts via social channels and newsletters. While those are crucial methods for getting content seen by your target audience, there are a few other places to publish your post. Here’s a look at…

The eyes of the world are affixed upon social media platforms such as Facebook, Twitter, Instagram, and LinkedIn. It has become necessary for businesses to have a social media presence in order to maintain relevance. However, a common misconception is that social media marketing is more beneficial for B2C companies, and a waste of time for those who sell directly to businesses. B2B companies who neglect the marketing mecca that is social media are placing…

This is a guest post by Agus Esperon, the co-founder of Wideo, a DIY online tool for intuitively creating animated marketing videos. Agus has vast experience making videos for startups and big brands, including MTV, Nickelodeon, TNT, and Warner Channel. If you’re interested in reaching a B2B audience with your marketing campaigns, LinkedIn recently announced a new feature that will definitely be a game changer. LinkedIn announced that you can now upload native videos to…

Due to the rise in the remote workforce, distance is no longer a factor in hiring top talent; therefore, the traditional in-person interview is becoming harder to carry out. As another way to filter through talent, companies are utilizing social media to secure potential new hires. This trend has gained so much steam that 92% of recruiters said social media has become part of their hiring process. Though companies are frequenting these platforms to find…