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Client demands continue to increase – and it’s no surprise that many marketing agencies choose to partner with another agency or contractor to help them lighten their workloads. A LinkedIn survey reports that 51% of marketers cite a lack of time to create content as one of their top marketing challenges. Furthermore, 30% of marketers say an external agency or consultant is one of the top resources for content creation for their organizations. If your…

While it’s great to offer clients many different services, trying to be everything to everyone isn’t always the best approach if you are trying to grow your business. Especially in the digital marketing world, it’s crucial that your agency changes with the times. It’s important that you find a way to stand out among the thousands of other agencies offering similar services. Picking a niche is one way to help your agency stand apart from…

Marketing automation can save you time by allowing you to schedule weeks or months worth of content at a time. As a marketer, you understand the benefits of automation, since it makes your work more fluid and efficient. However, your boss or CEO might not understand the value of paying for software if they don’t see the ROI. Even if marketing automation theoretically allows you to “set it and forget it,” you should keep a…

We recently sat down with Brett Farmiloe, the CEO of Markitors, as well as a leadership degree program advisor and Forbes contributor, about why after 4+ years of using Buffer as their social media management tool, his team decided to make the switch to GAIN. Check out the interview below to learn how his team uses GAIN! 🙌 What sparked your switch to GAIN? A new hire proposed that we switch to GAIN because her previous company…

Anything from a talent gap to ineffective approval processes could be responsible for a marketing agency’s struggles Marketing agencies are struggling with reduced budgets, client trust issues, and a continuous march to in-house work. Some of the world’s largest brands, such as Netflix, L’Oreal, and Booking.com, are bringing their marketing in-house in a way no one would have envisaged a few years ago. No matter the size of your team, there are industry-wide problems that…

Thanks to new automation tools like GAIN, the way marketing teams communicate is becoming increasingly efficient. Especially in the world of social media, teams need to continuously find new ways to automate their tasks in order to keep up with the latest trends in communication, and we’ve designed the perfect solution. GAIN helps simplify internal and external communications, making it easier for teams and their clients to streamline everyday correspondence surrounding marketing materials. Our automated…