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marketing automation

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Delays in the content approval process are one of the top reasons marketers miss deadlines. According to a Workfront survey, 37% of marketers say approvals set back their projects three to four days on average. Some marketers even report that approvals set projects back more than a week. Sometimes life happens, and things get lost in the shuffle. However, if your agency is always waiting for approvals to go through, the consequences can be enormous.…

Email automation is to a great marketer as a hammer is to a builder; a tool can extend your reach and capacity, but it is useless without the person behind it. While an email automation tool can work even when you are offline, it can’t think for itself, meaning it can also get you into big trouble. If you mis-program a campaign, it can leave your clients with a bad taste in their mouth, hurt…

Marketing automation can save you time by allowing you to schedule weeks or months worth of content at a time. As a marketer, you understand the benefits of automation, since it makes your work more fluid and efficient. However, your boss or CEO might not understand the value of paying for software if they don’t see the ROI. Even if marketing automation theoretically allows you to “set it and forget it,” you should keep a…

This is a guest post by Abby Zufelt, a digital marketing director at the digital marketing agency, Markitors, where she helps build the relationship between brands and audiences. Unsolicited direct messages, comments that don’t make sense, a spree of likes to your account. No, it’s not an odd Instagram malfunction. I’m referring to the B-word we all love to hate (or hate to love?): bots. It’s no secret that Instagram is trying to cut down on…

Big ideas are the epicenter of successful creative solutions. Located in Searcy, Arkansas, Think Idea Studio is an innovative agency that provides branding, marketing, and advertising services.  The key to Think Idea Studio’s success is personalizing their solutions for each client while adapting to shifts in the industry. To learn more about how GAIN is helping Think Idea Studio improve their social media process and client management, we spoke with Phillip Slavin, a content specialist…

Between touring homes, preparing open houses, and responding to emails from new clients, real estate agents have a lot to do. And, as a real estate agent, you may feel like you have no time to work on your social media presence. Still, you probably know that marketing yourself online can help you make more sales. The secret is to automate your social media, so you don’t have to update it during your busy day.…

A productive marketing team does not exist in a bubble. Strong marketing teams are often well-integrated with the rest of the office, working with sales teams, web developers, and even with executives. But what happens when the team in charge of communications fails to communicate? A team that is struggling with team collaboration can be costly for any company, and can even negatively impact revenue. 86% of employees surveyed by ClearCompany considered that lack of…

The holidays are coming, and the last thing you want to be doing is scrolling through your social media accounts to make sure your marketing is up to date. Take the time to automate your social media and email so that you can unplug over the holidays and spend valuable time with friends and family! We’ve put together the ultimate social media marketing holiday checklist with the most essential tasks to remember before you take…

2018 is right around the corner, and even though we haven’t hit the holidays yet, it’s time to start planning for the new year. As we bring this year to a close, it’s a good time to reflect on what went well in 2017 and what could have been improved. While we don’t always want to, it’s important to think about the less-successful campaigns and consider what went wrong or how to change the strategy…

Market One Media Group is a Vancouver-based media agency that has created a powerful digital hub for Canadian public companies. MMG is Canada’s largest content creation and distribution engine for companies in the capital markets sector. The disruptive ’push model’ approach for MMG has resulted in new revenue pathways for established media platforms, like Postmedia, Bell and Rogers. We recently spoke to Hasnain Raza, Vice President of Digital Marketing at Market One Media Group, about…