Tag

marketing automation

Browsing

The holidays are coming, and the last thing you want to be doing is scrolling through your social media accounts to make sure your marketing is up to date. Take the time to automate your social media and email so that you can unplug over the holidays and spend valuable time with friends and family! We’ve put together the ultimate social media marketing holiday checklist with the most essential tasks to remember before you take…

2018 is right around the corner, and even though we haven’t hit the holidays yet, it’s time to start planning for the new year. As we bring this year to a close, it’s a good time to reflect on what went well in 2017 and what could have been improved. While we don’t always want to, it’s important to think about the less-successful campaigns and consider what went wrong or how to change the strategy…

Market One Media Group is a Vancouver-based media agency that has created a powerful digital hub for Canadian public companies. MMG is Canada’s largest content creation and distribution engine for companies in the capital markets sector. The disruptive ’push model’ approach for MMG has resulted in new revenue pathways for established media platforms, like Postmedia, Bell and Rogers. We recently spoke to Hasnain Raza, Vice President of Digital Marketing at Market One Media Group, about…

Did you know that only 4% of businesses in the US with 20 or more employees are currently using marketing automation? Furthermore, for companies outside of the technology sector, that number drops to 3%. So what is holding so many brands back? Many businesses are still unsure about when exactly is the right time to implement a marketing automation strategy and that may be playing a critical role in why so few have adopted automation…

Founded over seven years ago, Pink Studios is a full-service digital agency passionate about design and helping others create an amazing presence online. Specializing in web and graphic design for the wedding and education industry, Pink Studios has quickly become the go-to designer for wedding and event planners on the East Coast. As Marii Nieves, Founder of Pink Studios, pushed the creative agency’s services and offerings to the next level, she needed to find new…

Sneeze It is on a mission to change the way companies market themselves online. Using an expansive technology stack made up of proprietary tools, as well as Gain, the digital marketing company has become highly-skilled at analyzing information and automating their tasks in order to provide their clients with a deeper understanding of their audiences and keep them ahead of their competition. To learn more about how the Sneeze It team optimized its marketing workflow,…

In an effort to cut down on misinformation (or “fake news” as everyone is calling it), Facebook is making some big changes to its API that prevents all users (both personal pages and company pages) from modifying the preview of any link shared on the social network, including the headline (or title), description, and the image that accompanies a link. Facebook claims this update will help weed out posts containing modified headlines and descriptions meant…

As a marketer, it’s your job to create and curate social media content that sets your brand apart. However, doing so can be incredibly time-consuming. While automation tools can’t replace the creative minds on your team, they can relinquish your team from random processes, allowing more time for tasks that require their attention. Automation tools can cut the time spent on schedule and publishing content, by streamlining the whole process. These tools can shave off…

When used wisely, automation can be the ultimate marketing tool. However, there are situations when automation should not be utilized – such as for automatically posting to Instagram. Using automation for posting directly to Instagram is a marketing faux pas that should really be avoided. As an incremental social channel, Instagram has provided opportunities for many, which is why it’s important that both individuals and brands respect its user agreement. Unfortunately, many marketers and brands…

Marketing content that relies heavily on media comes in a variety of file formats, such as Powerpoint, PDF, CSV, MOV, and MP4, just to name a few. Lucky for you, GAIN’s creative assets channel provides a space for teams and clients to collaborate on all varieties of media formats. The creative assets channel provides a single space for all collaborators to condense and optimize their content workflow, from the first draft to the final approval.…