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marketing productivity

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As marketers, we’re constantly seeking a competitive edge through the tools we use to reach wider audiences, increase conversion rates, and better measure and analyze data. Marketing technology, or martech, is changing the game. In 2019, the martech industry was valued at $121.5 billion worldwide, a 22% increase from the year before.  With the increase in value of the martech industry, it comes as no surprise that many brands are allocating a substantial portion of…

As data privacy concerns heighten, most companies are tightening control over their data. Your clients may have restricted your agency’s access or not provided access at all. However, as a marketer, you need this data to create high-performing campaigns. It’s understandable that clients may be concerned about sharing data, especially if its data collected about their customers. And while marketing agencies might not get access to everything, there are safe ways to share data. If…

Marketing automation can save you time by allowing you to schedule weeks or months worth of content at a time. As a marketer, you understand the benefits of automation, since it makes your work more fluid and efficient. However, your boss or CEO might not understand the value of paying for software if they don’t see the ROI. Even if marketing automation theoretically allows you to “set it and forget it,” you should keep a…