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New clients sometimes come into content meetings excited to get posts online fast. And while this is wonderful energy, you always have to take a step back first to develop the content marketing strategy. It can be difficult to remember all of the questions to ask a new client, and you may find yourself sending numerous follow-up emails to get everything you need. To make it easier, we’ve organized a content marketing checklist. You should…

If you work in marketing, then you probably either write a blog, contribute to a blog, or help a client promote a blog. You might even do all three. Blogging is such an integral part of any marketing campaign, and with new easy-to-use platforms, this tactic will likely only grow. If you’re starting a blog, you might wonder where to host. Which platform is best to reach my audience? Which platform is easy to use?…

Content marketing is not a new approach. Even Benjamin Franklin used it in 1732 to promote his printing business. He did so by publishing in the Poor Richard’s Almanack. But it comes off as new because now there’s a term for educating the customer by using content. Because the notion of content marketing appeared only recently, it makes many clients hesitant about giving it a try. Fortunately, there are countless studies that show how effective…

Collaborating with your client doesn’t mean they want to receive every minor project update or detail. Your clients’ days are full enough, so that’s why GAIN provides a simple place for clients to easily approve or request revisions on content without having to log in, sift through unnecessary information, or click around in multiple documents. If you’re wondering what your clients will see when they use GAIN to collaborate with your team and approve content,…