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marketing teams

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Companies that align marketing and sales teams produce incredible results. Businesses that have strong “smarketing” teams established generate 208% more revenue from marketing efforts. Whereas a misalignment between the sales and marketing teams can cost B2B companies 10% or more of revenue each year. One way marketing and sales teams can work together is through content along the sales funnel. And marketers, particularly, can help make sure this copy converts prospects. 75% of buyers want…

As data privacy concerns heighten, most companies are tightening control over their data. Your clients may have restricted your agency’s access or not provided access at all. However, as a marketer, you need this data to create high-performing campaigns. It’s understandable that clients may be concerned about sharing data, especially if its data collected about their customers. And while marketing agencies might not get access to everything, there are safe ways to share data. If…

Client: “I don’t like it. Can you make it better?” Agency: “We designed and wrote this to your specifications. What should we change?” Client: “I’m not sure. It just doesn’t feel right.” If this situation feels familiar, you’re not alone. Professionals from many industries can relate to the challenge of presenting projects to stakeholders and clients. After spending weeks or months toiling over a design or marketing campaign given their specifications, it can be incredibly…

Managing a company’s social media accounts can quickly become a full-time job. As your agency grows and takes on more clients, you may feel some urgency to grow your social media management team so that you can focus on core aspects of your marketing campaigns. However, maintaining a brand on social media is no easy feat, and you should not take hiring or outsourcing lightly. This person will be in charge of promoting and protecting…

When you work at an agency, you might be managing as many as 100 different social media and marketing channels at once, all for different clients. With so much content, it becomes practically impossible to require each person within your agency to send individual emails to make sure that content gets approved and sent to clients on time. Coordinating content approvals over email across a vast (or remote) team can feel like trying to scale…

In all likelihood, your newest team member will spend their first day trying to make a good impression. You should probably do the same. After all, almost half of new hires resign within the first four months at their new job. The first few days can be a crucial time to define a new hire’s role and show them how they fit into a dynamic team. This time is particularly important if you are a…

Up to 50% of employee turnover is caused by burnout. Burnout often arises from excessive stress at work and manifests itself as exhaustion, apathy, cynicism, and low productivity. If you notice your team speaking up less at meetings, forming exclusive friend groups, or turning in sub-par work, you may be seeing the first symptoms of burnout. Feeling stressed about work is normal. However, as workplaces continually place higher demands on their employees’ time and productivity,…

Rather than dealing with the fuss of hiring a new team member, or worrying how a new person will adapt to your company culture, you might opt to hire a few interns or freelancers to help lighten your team’s workload. Working with interns and freelance content creators is a highly-efficient way to increase your agency or brand’s content output. However, if you’re struggling to organize how your team manages content outsourcing, GAIN can help. With…

You’ve almost certainly heard the adage that says we become what we repeatedly do. To be good marketers, this means we must repeatedly do things that are meaningful and lead us to meet our goals. However, as creatures of habit, it can be difficult to pick up new habits and break the bad ones. If your team is looking to change up the daily routine for the better, here are five of the most common…

The ‘flow’ in workflow, connotes a seamless, painless process. We recognize the importance of an organized team workflow because projects can often become complicated. With GAIN, agencies can allocate tasks and organize team collaboration by designating tasks to a particular member in the workflow. If a client has the role of “Approver,” for example, but wants to contribute to the content creation process, agencies can change their role to one with more permissions in the…