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New clients sometimes come into content meetings excited to get posts online fast. And while this is wonderful energy, you always have to take a step back first to develop the content marketing strategy. It can be difficult to remember all of the questions to ask a new client, and you may find yourself sending numerous follow-up emails to get everything you need. To make it easier, we’ve organized a content marketing checklist. You should…

Marketing content that relies heavily on media comes in a variety of file formats, such as Powerpoint, PDF, CSV, MOV, and MP4, just to name a few. Lucky for you, GAIN’s creative assets channel provides a space for teams and clients to collaborate on all varieties of media formats. The creative assets channel provides a single space for all collaborators to condense and optimize their content workflow, from the first draft to the final approval.…