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Did you know that only 4% of businesses in the US with 20 or more employees are currently using marketing automation? Furthermore, for companies outside of the technology sector, that number drops to 3%. So what is holding so many brands back? Many businesses are still unsure about when exactly is the right time to implement a marketing automation strategy and that may be playing a critical role in why so few have adopted automation…

When used wisely, automation can be the ultimate marketing tool. However, there are situations when automation should not be utilized – such as for automatically posting to Instagram. Using automation for posting directly to Instagram is a marketing faux pas that should really be avoided. As an incremental social channel, Instagram has provided opportunities for many, which is why it’s important that both individuals and brands respect its user agreement. Unfortunately, many marketers and brands…

At GAIN, our objective is to help teams automate their workflow and to do that, we’ve become experts in automating our own. When it comes to organizing both internal and external processes, we know it can be harrowing, which is why we’ve found some innovative tools to ease the process. Here are 6 of our favorite tools we use to make sure our team’s internal and external collaboration is seamless. 1. Trello Trello is an excellent…

It’s important for agencies and the brands they manage to review and approve all social media content and marketing materials before they are published. However, managing the workflow for each piece of content can be a nightmare for both the content creators (i.e. agencies and marketing teams) as well as the final approver or client. Even with all of the new social tools available, managing the content approval process still presents a challenge. It can…