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If you work in marketing, then you probably either write a blog, contribute to a blog, or help a client promote a blog. You might even do all three. Blogging is such an integral part of any marketing campaign, and with new easy-to-use platforms, this tactic will likely only grow. If you’re starting a blog, you might wonder where to host. Which platform is best to reach my audience? Which platform is easy to use?…

While it’s great to offer clients many different services, trying to be everything to everyone isn’t always the best approach if you are trying to grow your business. Especially in the digital marketing world, it’s crucial that your agency changes with the times. It’s important that you find a way to stand out among the thousands of other agencies offering similar services. Picking a niche is one way to help your agency stand apart from…

Anyone working in the world of digital marketing knows that workloads can be seasonal – with ups and downs in the number of incoming projects depending on the time of year. Often, there is a significant amount of downtime during the summer months as well as during the holidays. So how can your agency stay productive during these quieter periods? Even when you have little work to do, there are plenty of ways you can…

Sneeze It is on a mission to change the way companies market themselves online. Using an expansive technology stack made up of proprietary tools, as well as GAIN, the digital marketing company has become highly-skilled at analyzing information and automating their tasks in order to provide their clients with a deeper understanding of their audiences and keep them ahead of their competition. To learn more about how the Sneeze It team optimized its marketing workflow,…

Is it pronounced “jif” or “gif”? With differing opinions, the world may never know. But there is something about an animated loop that can add a little life to your content beyond a still image. Whether it’s a scene from your favorite movie or a relatable reaction, Graphic Interchange Formats (GIFs) can help explain what words can’t. GIFs resonate with younger audiences and can help your followers recall your content. After all, humans are 65%…

As a marketer, it’s your job to create and curate social media content that sets your brand apart. However, doing so can be incredibly time-consuming. While automation tools can’t replace the creative minds on your team, they can relinquish your team from random processes, allowing more time for tasks that require their attention. Automation tools can cut the time spent on schedule and publishing content, by streamlining the whole process. These tools can shave off…

What is it that draws us to a brand? Is it effective marketing, a killer mission statement, or maybe a fail-proof social media strategy? It can be a combination of these things, and typically we are attracted to brands that align with our interests. At GAIN, we like to keep up with social media trends and topics so we can keep you informed and inspired. Our team compiled a few of our favorite brands we’re…

Marketing content that relies heavily on media comes in a variety of file formats, such as Powerpoint, PDF, CSV, MOV, and MP4, just to name a few. Lucky for you, GAIN’s creative assets channel provides a space for teams and clients to collaborate on all varieties of media formats. The creative assets channel provides a single space for all collaborators to condense and optimize their content workflow, from the first draft to the final approval.…

The famous pastel-colored, sugar-filled Starbucks’ Unicorn Frappuccino has come and gone but not without leaving a major impression. Starbucks’ highly successful concoction caused a stir on social media and even ended with a lawsuit. The coffee chain debuted the colorful concoction on Instagram, which was met with an overwhelming amount of user-generated content soon after. Audiences shared over 150,000 posts of the drink – and that was just on Instagram. So what is it that…

At GAIN, our objective is to help teams automate their workflow and to do that, we’ve become experts in automating our own. When it comes to organizing both internal and external processes, we know it can be harrowing, which is why we’ve found some innovative tools to ease the process. Here are 6 of our favorite tools we use to make sure our team’s internal and external collaboration is seamless. 1. Trello Trello is an excellent…