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It can be difficult to accurately estimate how much it takes to create different kinds of social media marketing content. Despite the difficulty, every marketing agency knows that the accuracy of their project timelines are a vital part of their dealings with clients. These timelines denote the budget the client agrees on in relation to the time and effort that your team will dedicate. To properly estimate project timelines for various types of content, it’s…

Would you be shocked to learn that half of Justin Beiber and Lady Gaga’s fans are fake? And more importantly, would you care? For the vast majority of us, the answer is no. The number of people and brands buying fake social media followers is growing. Paying for followers is a widespread act, and while purchasing followers is against most social networks’ terms of use, it is legal to do so, and thousands of accounts…

Let’s face it: nobody likes to be wrong. But sometimes clients aren’t as receptive to the bad news as we may hope. When it comes to opinionated clients, at times, they have an idea of what they want, but we, as the agency, have the market knowledge and experience to know that these expectations may be unrealistic. In a results-driven industry, it’s important to make your client happy and sometimes that involves saying no. Here…

This article originally appeared on VentureBeat. Artificial intelligence is already well-established in the world of targeted advertising and recommendations. But artificial intelligence is also rapidly evolving on social media as a way to help brands quickly and efficiently discover, engage, and learn from their followers. Although there is no one definition for it, we can summarize social artificial intelligence as a form of collecting and sifting through customer history, user-generated content, and data from social…

With an estimated monthly viewership of 7 billion, BuzzFeed can teach us all a thing or two about mastering content marketing. The clever wording and cheesy clickbait titles are carefully crafted to grab attention and increase reads. But the secret to BuzzFeed’s success doesn’t lie only in cat memes. It can also be attributed to well-thought-out data-driven decisions. Here are five lessons we can all steal from BuzzFeed when it comes to creating highly engaging…

If you’ve been living under a rock and haven’t seen Stranger Things yet, then this is all you need to know. The drama-mystery show revived a plethora of nostalgic memories, especially of 80s movies such as E.T. and Goonies, but with fantastically fresh storytelling that instantly captivated millions of viewers and turned the series into an overnight cult classic. The Netflix original series lays the nostalgia factor on thick with 80s fashion and hairstyles, and…

Social media errors are nothing new, but for businesses or big name influencers, errors on these platforms can result in a heavy blow to a brand’s reputation. A report from MarketingSherpa states that 95% of adults aged 18-34 are likely to follow a brand via social media, while a report from Ambassador states that 71% of those that have a good social media experience with a brand are likely to recommend it to others. So…

Marketers get your voices ready; Millennials would rather listen than read. Before 2014, podcasting was largely an under-utilized format filled with amateurish content. The whole medium had a Wayne’s World-esque connotation to it, in other words, premium content was not worth wasting on the format. That all changed when the mega hit podcast series, Serial, rose the bar for quality content in podcasting, winning a Peabody Award for excellence after it was reportedly downloaded an…

The social editorial calendar is a clear favorite among GAIN users because it offers a quick and easy look at each month’s social media content for each client at a glance. All of the content you schedule to be published as well as all of the content that has already gone live is viewable in this calendar layout, making it easy to sift through and organize posts so you’ll never double-post the same topic or…

The best organizational blogs are those that present a good mix of perspectives and fresh ideas. One way that many organizations create a diversity of voices on their blog is by inviting guest bloggers to contribute content. However, it’s highly likely your organization already possesses many individuals that are highly capable of contributing their interesting points of view. Getting our entire team to contribute content helped establish our organization as a thought leader and even…