As marketers, we’re constantly seeking a competitive edge through the tools we use to reach wider audiences, increase conversion rates, and better measure and analyze data. Marketing technology, or martech, is changing the game. In 2019, the martech industry was valued at $121.5 billion worldwide, a 22% increase from the year before.  With the increase in value of the martech industry, it comes as no surprise that many brands are allocating a substantial portion of…