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Hiring is one of the biggest challenges in managing an agency. Between a growing skills gap and the obstacle of attracting the right candidates, hiring for your agency can be a stressful task. Once you find the right team member, it’s equally important to retain them. The last thing you want to do is invest a lot of time and resources to find a replacement. An organization is only as successful as its people, which…

The type of team or work environment you create can be a significant factor in your agency’s success. Some organizations tend to be competitive to get ahead, while others win through collaboration. Which environment produces better results? Numerous studies suggest that teams achieve more when they collaborate. For instance, companies like Microsoft and Adobe have turned away from highly competitive tactics and are instead implementing strategies to create a more collaborative work environment. Incidentally, their…

Client demands continue to increase – and it’s no surprise that many marketing agencies choose to partner with another agency or contractor to help them lighten their workloads. A LinkedIn survey reports that 51% of marketers cite a lack of time to create content as one of their top marketing challenges. Furthermore, 30% of marketers say an external agency or consultant is one of the top resources for content creation for their organizations. If your…

When summer hits, it can be easy to get distracted from doing anything work-related. You might find yourself daydreaming about an upcoming beach trip or some other fun-filled activity. It’s hard to get motivated when nearly half of the office is out on vacation. The good news is that you’re not the only one who has trouble maintaining a high productivity level during the warm weather months. According to Grasshopper, 25% of workers feel less…

Everyone fails at something at some point or another. It’s not a question of if it will happen, but when. The important thing is to learn how to navigate failure and to make the best of it, especially when you are working as a team. Failure can be a valuable teacher. It can push you to reexamine your assumptions, analyze your processes and pipelines, get creative with new strategies, and make changes for the better. …

While it’s great to offer clients many different services, trying to be everything to everyone isn’t always the best approach if you are trying to grow your business. Especially in the digital marketing world, it’s crucial that your agency changes with the times. It’s important that you find a way to stand out among the thousands of other agencies offering similar services. Picking a niche is one way to help your agency stand apart from…

Mindfulness has become a trendy word used in and out of the workplace. While each person may define and practice it differently, it generally refers to focusing attention on the present moment. You may be thinking how can I be mindful at work when my job is so stressful? That’s a problem many have. But mindfulness, and mindfulness practices, can help reduce this stress. Being mindful at work means you are consciously present and notice…

You and your client are hitting it off and completing tasks on time, and then out of nowhere, the client goes dark. What do you do? Dealing with an unresponsive client is a problem every agency faces at some point or another. It can be frustrating to miss deadlines or payments because you’re suddenly not getting any responses from your client. Here are four ways to handle (and avoid) unresponsive clients and get your projects…

It’s 3 pm and you haven’t had your afternoon coffee yet. As you scroll through your to-dos, you feel your motivation waning. Glancing at the clock, you wonder how you will complete all your tasks for the day. Even when you love your job, it is normal for your productivity to drop from time to time. When deadlines are looming, sometimes you need a little inspiration to jumpstart your creativity. Here are some tips on…

When you operate a digital agency, every client counts. You might know how valuable your services are, but selling a digital marketing package is harder than selling, say, a pair of shoes. Each sale probably consumes a significant amount of your time. You are not alone. Kissmetrics finds that it is seven times less expensive to retain a customer than to acquire a new one. Even if you are not necessarily looking to grow your…