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productivity

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You likely work with all types of difficult marketing clients and need to adapt your work approach for each one. To be successful, you also need marketing tools that are flexible and customizable for each client relationship. Gain is built to work for any client (no matter how difficult they may be!) and helps make your job managing and creating content for them easier. How is that possible? Gain allows you to build custom, multi-level…

As consumer demands increase, so do the expectations of brands. You may be helping your clients publish content for a new website or launch a campaign for a new product feature. Before you know it, the projects pile up, and your team is busier than ever. Managing a heavy workload can be exhausting and may cause burnout among your team members. They might have trouble completing projects, and their quality of work may suffer. When…

Building and maintaining great client-agency relationships is the key to any agency’s success. Your goal should be to make your clients happy. If it isn’t, chances are you won’t keep them for long. There are certain things agencies can do to hit a homerun with clients. And undeniably, there are things agencies do that drive their clients crazy. While it’s important to know what makes clients happy, it’s equally important to know what annoys them.…

Excellent communication is vital to a healthy relationship with clients. It helps you manage expectations, allows your team to deliver high-quality work, and, most importantly, keeps clients happy. Satisfied clients are necessary for the success of any business. However, not communicating well, or enough, can cause the relationship to go south quickly. It can ruin the trust you’ve built with clients and cost you your business. The stakes are high when client communication is the…

The option to work remotely is on the top of everybody’s wish lists these days. Almost two thirds of US companies have distributed or partially distributed teams, and studies predict this number will increase in coming years, becoming the majority of the workforce by 2027.  A key part of the discussion about remote work centers around productivity and flexibility. While some worry that without proper supervision their employees might slack off, a two-year Stanford study…

Email is a fact of life. But if you aren’t careful, it can consume your workday as well as your time at home. Research by Carleton University reveals that people spend one-third of their time at the office – and almost half of the time they work at home – reading and responding to emails. Moreover, the emails aren’t urgent 30% of the time.  Your inbox can get out of control quickly as the emails…

Collaboration plays a massive role in the success of any organization. It allows teams to share the workload and keeps projects moving along smoothly. When the entire team combines their strengths to work together towards a common goal, significant results can happen. On the other hand, teams that struggle to work together will likely fail to complete projects and meet goals on time. According to Clear Company, 97% of employees and executives believe lack of…

Hiring is one of the biggest challenges in managing an agency. Between a growing skills gap and the obstacle of attracting the right candidates, hiring for your agency can be a stressful task. Once you find the right team member, it’s equally important to retain them. The last thing you want to do is invest a lot of time and resources to find a replacement. An organization is only as successful as its people, which…

The type of team or work environment you create can be a significant factor in your agency’s success. Some organizations tend to be competitive to get ahead, while others win through collaboration. Which environment produces better results? Numerous studies suggest that teams achieve more when they collaborate. For instance, companies like Microsoft and Adobe have turned away from highly competitive tactics and are instead implementing strategies to create a more collaborative work environment. Incidentally, their…

Client demands continue to increase – and it’s no surprise that many marketing agencies choose to partner with another agency or contractor to help them lighten their workloads. A LinkedIn survey reports that 51% of marketers cite a lack of time to create content as one of their top marketing challenges. Furthermore, 30% of marketers say an external agency or consultant is one of the top resources for content creation for their organizations. If your…