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Excellent communication is vital to a healthy relationship with clients. It helps you manage expectations, allows your team to deliver high-quality work, and, most importantly, keeps clients happy. Satisfied clients are necessary for the success of any business. However, not communicating well, or enough, can cause the relationship to go south quickly. It can ruin the trust you’ve built with clients and cost you your business. The stakes are high when client communication is the…

The option to work remotely is on the top of everybody’s wish lists these days. Almost two thirds of US companies have distributed or partially distributed teams, and studies predict this number will increase in coming years, becoming the majority of the workforce by 2027.  A key part of the discussion about remote work centers around productivity and flexibility. While some worry that without proper supervision their employees might slack off, a two-year Stanford study…

Email is a fact of life. But if you aren’t careful, it can consume your workday as well as your time at home. Research by Carleton University reveals that people spend one-third of their time at the office – and almost half of the time they work at home – reading and responding to emails. Moreover, the emails aren’t urgent 30% of the time.  Your inbox can get out of control quickly as the emails…

Collaboration plays a massive role in the success of any organization. It allows teams to share the workload and keeps projects moving along smoothly. When the entire team combines their strengths to work together towards a common goal, significant results can happen. On the other hand, teams that struggle to work together will likely fail to complete projects and meet goals on time. According to Clear Company, 97% of employees and executives believe lack of…

Hiring is one of the biggest challenges in managing an agency. Between a growing skills gap and the obstacle of attracting the right candidates, hiring for your agency can be a stressful task. Once you find the right team member, it’s equally important to retain them. The last thing you want to do is invest a lot of time and resources to find a replacement. An organization is only as successful as its people, which…

The type of team or work environment you create can be a significant factor in your agency’s success. Some organizations tend to be competitive to get ahead, while others win through collaboration. Which environment produces better results? Numerous studies suggest that teams achieve more when they collaborate. For instance, companies like Microsoft and Adobe have turned away from highly competitive tactics and are instead implementing strategies to create a more collaborative work environment. Incidentally, their…

Client demands continue to increase – and it’s no surprise that many marketing agencies choose to partner with another agency or contractor to help them lighten their workloads. A LinkedIn survey reports that 51% of marketers cite a lack of time to create content as one of their top marketing challenges. Furthermore, 30% of marketers say an external agency or consultant is one of the top resources for content creation for their organizations. If your…

When summer hits, it can be easy to get distracted from doing anything work-related. You might find yourself daydreaming about an upcoming beach trip or some other fun-filled activity. It’s hard to get motivated when nearly half of the office is out on vacation. The good news is that you’re not the only one who has trouble maintaining a high productivity level during the warm weather months. According to Grasshopper, 25% of workers feel less…

Everyone fails at something at some point or another. It’s not a question of if it will happen, but when. The important thing is to learn how to navigate failure and to make the best of it, especially when you are working as a team. Failure can be a valuable teacher. It can push you to reexamine your assumptions, analyze your processes and pipelines, get creative with new strategies, and make changes for the better. …

While it’s great to offer clients many different services, trying to be everything to everyone isn’t always the best approach if you are trying to grow your business. Especially in the digital marketing world, it’s crucial that your agency changes with the times. It’s important that you find a way to stand out among the thousands of other agencies offering similar services. Picking a niche is one way to help your agency stand apart from…