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It’s 3 pm and you haven’t had your afternoon coffee yet. As you scroll through your to-dos, you feel your motivation waning. Glancing at the clock, you wonder how you will complete all your tasks for the day. Even when you love your job, it is normal for your productivity to drop from time to time. When deadlines are looming, sometimes you need a little inspiration to jumpstart your creativity. Here are some tips on…

When you operate a digital agency, every client counts. You might know how valuable your services are, but selling a digital marketing package is harder than selling, say, a pair of shoes. Each sale probably consumes a significant amount of your time. You are not alone. Kissmetrics finds that it is seven times less expensive to retain a customer than to acquire a new one. Even if you are not necessarily looking to grow your…

A workflow analysis should be an important part of every organization’s growth strategy. It involves regularly examining and analyzing current workflows to keep processes efficient and up to date. A successful workflow analysis can help marketing teams save money and time by illustrating what areas they need to update and improve, especially internal practices. Let’s take a look at how you can perform a workflow analysis with your marketing team. Track the Time of Your…

Anything from a talent gap to ineffective approval processes could be responsible for a marketing agency’s struggles Marketing agencies are struggling with reduced budgets, client trust issues, and a continuous march to in-house work. Some of the world’s largest brands, such as Netflix, L’Oreal, and Booking.com, are bringing their marketing in-house in a way no one would have envisaged a few years ago. No matter the size of your team, there are industry-wide problems that…

Client: “I don’t like it. Can you make it better?” Agency: “We designed and wrote this to your specifications. What should we change?” Client: “I’m not sure. It just doesn’t feel right.” If this situation feels familiar, you’re not alone. Professionals from many industries can relate to the challenge of presenting projects to stakeholders and clients. After spending weeks or months toiling over a design or marketing campaign given their specifications, it can be incredibly…

Managing a company’s social media accounts can quickly become a full-time job. As your agency grows and takes on more clients, you may feel some urgency to grow your social media management team so that you can focus on core aspects of your marketing campaigns. However, maintaining a brand on social media is no easy feat, and you should not take hiring or outsourcing lightly. This person will be in charge of promoting and protecting…

Creating, approving, and scheduling Instagram content is now easier than ever thanks to our latest update to GAIN and the GAIN Notify app. GAIN supports MOV/MP4/AVI files so you can upload both images and videos to your Instagram page and have them approved by clients or stakeholders. When it’s time to publish Instagram content, you’ll receive a notification through email and the GAIN Notify app and be able to publish your content to Instagram with…

Up to 50% of employee turnover is caused by burnout. Burnout often arises from excessive stress at work and manifests itself as exhaustion, apathy, cynicism, and low productivity. If you notice your team speaking up less at meetings, forming exclusive friend groups, or turning in sub-par work, you may be seeing the first symptoms of burnout. Feeling stressed about work is normal. However, as workplaces continually place higher demands on their employees’ time and productivity,…

Rather than dealing with the fuss of hiring a new team member, or worrying how a new person will adapt to your company culture, you might opt to hire a few interns or freelancers to help lighten your team’s workload. Working with interns and freelance content creators is a highly-efficient way to increase your agency or brand’s content output. However, if you’re struggling to organize how your team manages content outsourcing, GAIN can help. With…

You’ve almost certainly heard the adage that says we become what we repeatedly do. To be good marketers, this means we must repeatedly do things that are meaningful and lead us to meet our goals. However, as creatures of habit, it can be difficult to pick up new habits and break the bad ones. If your team is looking to change up the daily routine for the better, here are five of the most common…