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social media marketing

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Maintaining an updated, highly-engaging Instagram page requires many manual steps. Because Instagram still has strict rules for third-party and automation tools, it’s not possible to automate your Instagram marketing entirely. There needs to be someone on the team who can produce high-quality photos and videos, someone who can write catchy captions to accompany the posts, and someone to review the content before it’s shipped off to clients for final approval. Whether your agency handles Instagram…

Gone are the days of set-it-and-forget-it campaigns. Marketers now must prove an ROI to have access to larger budgets and to be able to build a more robust team. Many teams measure the number of marketing qualified leads (MQLs) on a monthly or quarterly basis to assess the success of marketing overall. Marketing and sales teams that work together often measure conversions in the funnel, sales qualified leads, and sales as well. These numbers showcase…

This is a guest post by Abby Zufelt, a digital marketing director at the digital marketing agency, Markitors, where she helps build the relationship between brands and audiences. Unsolicited direct messages, comments that don’t make sense, a spree of likes to your account. No, it’s not an odd Instagram malfunction. I’m referring to the B-word we all love to hate (or hate to love?): bots. It’s no secret that Instagram is trying to cut down on…

Running a social media marketing campaign is no easy feat. With multiple social networks to manage and the number of brand accounts surging on all of them, simply posting content is no longer enough to stand out. As a marketer, you must think strategically when designing and creating content in order to connect with your audience, drive long-term engagement, and keep your clients happy. Luckily, GAIN is here to help out you and your team.…

Big ideas are the epicenter of successful creative solutions. Located in Searcy, Arkansas, Think Idea Studio is an innovative agency that provides branding, marketing, and advertising services.  The key to Think Idea Studio’s success is personalizing their solutions for each client while adapting to shifts in the industry. To learn more about how GAIN is helping Think Idea Studio improve their social media process and client management, we spoke with Phillip Slavin, a content specialist…

We recently sat down with Brett Farmiloe, the CEO of Markitors, as well as a leadership degree program advisor and Forbes contributor, about why after 4+ years of using Buffer as their social media management tool, his team decided to make the switch to GAIN. Check out the interview below to learn how his team uses GAIN! 🙌 What sparked your switch to GAIN? A new hire proposed that we switch to GAIN because her previous company…

Brand consistency is crucial for any successful marketing campaign. If your customers visit more than one of your social channels and see wildly different messaging on each network, it may confuse them and they might not understand what you’re offering. Consistent branding creates loyal customers that can relate to your business and stick around longer. Every social channel serves as a useful tool to engage your audience, so it’s important to review your social channels…

Managing a company’s social media accounts can quickly become a full-time job. As your agency grows and takes on more clients, you may feel some urgency to grow your social media management team so that you can focus on core aspects of your marketing campaigns. However, maintaining a brand on social media is no easy feat, and you should not take hiring or outsourcing lightly. This person will be in charge of promoting and protecting…

Creating, approving, and scheduling Instagram content is now easier than ever thanks to our latest update to GAIN and the GAIN Notify app. GAIN supports MOV/MP4/AVI files so you can upload both images and videos to your Instagram page and have them approved by clients or stakeholders. When it’s time to publish Instagram content, you’ll receive a notification through email and the GAIN Notify app and be able to publish your content to Instagram with…

Between touring homes, preparing open houses, and responding to emails from new clients, real estate agents have a lot to do. And, as a real estate agent, you may feel like you have no time to work on your social media presence. Still, you probably know that marketing yourself online can help you make more sales. The secret is to automate your social media, so you don’t have to update it during your busy day.…