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This is a guest post by Abby Zufelt, a digital marketing director at the digital marketing agency, Markitors, where she helps build the relationship between brands and audiences. Unsolicited direct messages, comments that don’t make sense, a spree of likes to your account. No, it’s not an odd Instagram malfunction. I’m referring to the B-word we all love to hate (or hate to love?): bots. It’s no secret that Instagram is trying to cut down on…

Running a social media marketing campaign is no easy feat. With multiple social networks to manage and the number of brand accounts surging on all of them, simply posting content is no longer enough to stand out. As a marketer, you must think strategically when designing and creating content in order to connect with your audience, drive long-term engagement, and keep your clients happy. Luckily, GAIN is here to help out you and your team.…

We recently sat down with Brett Farmiloe, the CEO of Markitors, as well as a leadership degree program advisor and Forbes contributor, about why after 4+ years of using Buffer as their social media management tool, his team decided to make the switch to GAIN. Check out the interview below to learn how his team uses GAIN! 🙌 What sparked your switch to GAIN? A new hire proposed that we switch to GAIN because her previous company…

Brand consistency is crucial for any successful marketing campaign. If your customers visit more than one of your social channels and see wildly different messaging on each network, it may confuse them and they might not understand what you’re offering. Consistent branding creates loyal customers that can relate to your business and stick around longer. Every social channel serves as a useful tool to engage your audience, so it’s important to review your social channels…

Managing a company’s social media accounts can quickly become a full-time job. As your agency grows and takes on more clients, you may feel some urgency to grow your social media management team so that you can focus on core aspects of your marketing campaigns. However, maintaining a brand on social media is no easy feat, and you should not take hiring or outsourcing lightly. This person will be in charge of promoting and protecting…

Creating, approving, and scheduling Instagram content is now easier than ever thanks to our latest update to GAIN and the GAIN Notify app. GAIN supports MOV/MP4/AVI files so you can upload both images and videos to your Instagram page and have them approved by clients or stakeholders. When it’s time to publish Instagram content, you’ll receive a notification through email and the GAIN Notify app and be able to publish your content to Instagram with…

The eyes of the world are affixed upon social media platforms such as Facebook, Twitter, Instagram, and LinkedIn. It has become necessary for businesses to have a social media presence in order to maintain relevance. However, a common misconception is that social media marketing is more beneficial for B2C companies, and a waste of time for those who sell directly to businesses. B2B companies who neglect the marketing mecca that is social media are placing…

90% of businesses are already using content marketing to generate inbound leads. With companies pushing out so much content daily, marketers may be wondering if content marketing is still relevant in 2018. The statistics speak for themselves, and the answer is a clear and resounding: yes! More and more marketers are turning to blogging, podcasting, vlogging, live video, and even Snapchat to get their companies’ message out in a way that is valuable, educational, and…

Twenty10 inc GLCS NSW is a remarkable Sydney-based, nonprofit organization that provides a wide range of specialized services for young people ages 12-25 who are lesbian, gay, bisexual, transgender and gender diverse, non-binary, intersex, questioning, queer, asexual and more. The organization provides these young people – and others of diverse genders and sexualities, their families, and communities across New South Wales – with housing, mental health, counseling, and social support. We recently spoke to Communications…

Creativity doesn’t always come when you need it. If you’ve ever suffered writer’s block, then these tools can help you push through it. These days, there are thousands of tools that offer idea generation help, visual design inspiration, and pre-made social media content. While you should not rely on these tools for all your content creation – if all digital marketers did it, all content would look the same! – these apps and tools can…