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Dark social is not as scary as it sounds, but you should still be paying attention to it. If you’ve never heard the term before, dark social refers to social sharing through private channels that your website analytics tool cannot track as referrals. The term was coined in 2012 by The Atlantic’s former deputy editor, Alex Madrigal. Right now, many marketing researchers consider that dark social accounts for up to 84% of outbound sharing. So…

Though the world of social media marketing is ever-changing, no other social network has rewritten the rulebook on brand engagement quite like Twitter. By enabling companies to have a direct line of communication with their followers, Twitter has provided the ideal medium for perfecting your “brand voice” and learning about consumers’ interests in real-time. Since its 2006 debut, Twitter was set apart by a 140 character limit — originally a product of the days of SMS…

How many emails does it take to get your social media content approved? As your team grows, your content might pass through six or seven hands before it goes live. And that’s before it’s even sent to the client! If your team is still using email and spreadsheets for your content approval process, it might be time for an upgrade. A social media approval tool, like GAIN, allows your team to identify exactly who needs…

Facebook’s attempt at curbing Snapchat’s influence is definitely working. According to a new report from L2, brands are uploading to Instagram Stories more than twice as often as they are on Snapchat. Another study by Klear showed that 45% of the brands are now using Instagram Stories at least once per week. Source Over the past few months, Instagram has released a handful of new features and tools for users to capitalize on Stories and…

You’ve almost certainly heard the adage that says we become what we repeatedly do. To be good marketers, this means we must repeatedly do things that are meaningful and lead us to meet our goals. However, as creatures of habit, it can be difficult to pick up new habits and break the bad ones. If your team is looking to change up the daily routine for the better, here are five of the most common…

Sneeze It is on a mission to change the way companies market themselves online. Using an expansive technology stack made up of proprietary tools, as well as Gain, the digital marketing company has become highly-skilled at analyzing information and automating their tasks in order to provide their clients with a deeper understanding of their audiences and keep them ahead of their competition. To learn more about how the Sneeze It team optimized its marketing workflow,…

According to selfstartr, only 36% of marketers are using Instagram for business purposes, compared to 93% using Facebook. Considering how saturated Facebook and Twitter have become with marketing messages, this means there are big opportunities for marketers to get their content noticed if they choose to post regularly on Instagram. However, because Instagram content can only be published from a mobile device, it can be tricky to create a streamlined workflow for your team to…

This is a guest post by Agus Esperon, the co-founder of Wideo, a DIY online tool for intuitively creating animated marketing videos. Agus has vast experience making videos for startups and big brands, including MTV, Nickelodeon, TNT, and Warner Channel. If you’re interested in reaching a B2B audience with your marketing campaigns, LinkedIn recently announced a new feature that will definitely be a game changer. LinkedIn announced that you can now upload native videos to…

Social media has transformed from a place where people stay in touch with friends and family to a place where people routinely discuss the products and services they’re using on a daily basis. Research from JD Power finds that an estimated 67% of consumers now tap networks like Twitter and Facebook for customer service. Furthermore, Nielsen found that 33% of customers prefer to contact brands using social media rather than the telephone. Encouraging your followers…

Is it pronounced “jif” or “gif”? With differing opinions, the world may never know. But there is something about an animated loop that can add a little life to your content beyond a still image. Whether it’s a scene from your favorite movie or a relatable reaction, Graphic Interchange Formats (GIFs) can help explain what words can’t. GIFs resonate with younger audiences and can help your followers recall your content. After all, humans are 65%…