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You’ve just signed a contract for a digital marketing plan for a growing brand. After several long conversations and negotiations, you came to an agreement, and they have just sent over the login information for their social pages so you can administer them. There’s just one hitch. They want to be able to post updates, too. You can’t tell them not to post; the pages belong to their company, after all. But how do you…

It’s 3 pm and you haven’t had your afternoon coffee yet. As you scroll through your to-dos, you feel your motivation waning. Glancing at the clock, you wonder how you will complete all your tasks for the day. Even when you love your job, it is normal for your productivity to drop from time to time. When deadlines are looming, sometimes you need a little inspiration to jumpstart your creativity. Here are some tips on…

When your team’s workload becomes imbalanced, productivity drops and team members become frustrated. Some team members start taking on more work, and others start finding ways to do less. Whatever the reason for the workload imbalance, realizing that there is one and taking the measures to reevaluate how work is distributed amongst your team is critical for a positive and productive work environment. Here are a few signs that your team workload might be out…

Whether it’s summertime or holiday season, every team goes through slow periods during the year. According to a Captive Office Pulse study, workplace productivity can drop up to 20% and projects can take up to 13% longer to complete during slow seasons. But even if your workloads come to a lull, you can still keep your team busy and productive. Here are a few ideas to inspire your team. 1. Tidy up your space The slower…

As an agency or marketing team, it’s important to provide clients with an opportunity to add their feedback to the work that you’re doing. However, allowing endless rounds of review or edits can quickly get out of hand, damaging the quality of a piece of content, or even your entire campaign, if you aren’t careful. When a content review process is not defined from the beginning, then the editing stages can lengthen uncontrollably and cause…

Having a defined workflow is crucial if you want to keep your digital marketing campaigns on track and make sure your team is meeting its goals. Defining the roles of each team member is also important and heavily depends on the type of content you are creating as well as the types of marketing activities you are responsible for completing for your brand or clients. For most marketing teams, we’ve learned that each person’s role…

We recently sat down with Brett Farmiloe, the CEO of Markitors, as well as a leadership degree program advisor and Forbes contributor, about why after 4+ years of using Buffer as their social media management tool, his team decided to make the switch to GAIN. Check out the interview below to learn how his team uses GAIN! 🙌 What sparked your switch to GAIN? A new hire proposed that we switch to GAIN because her previous company…

Client: “I don’t like it. Can you make it better?” Agency: “We designed and wrote this to your specifications. What should we change?” Client: “I’m not sure. It just doesn’t feel right.” If this situation feels familiar, you’re not alone. Professionals from many industries can relate to the challenge of presenting projects to stakeholders and clients. After spending weeks or months toiling over a design or marketing campaign given their specifications, it can be incredibly…

Whether you’re introducing GAIN to one or 100 members of your team, onboarding multiple people to any new tool is no easy task. That’s why we’re unveiling new features that will make adding both team members and clients to collaborate on any brand’s content a breeze! The highlights of this update Create a brand and invite your team, clients, and any other content approvers all at once. Start connecting your social media or file channels…

At one point or another, every creative professional has experienced a creativity block. When you’re up against a deadline for a client, the ideas just don’t seem to flow. Luckily, new tools make it easier than ever to jumpstart your team’s creative thinking process. While the traditional sketches on a whiteboard with your team might still work for brainstorms, it can get complicated when parts of your organization work remotely or if you need to…