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team collaboration

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It’s no secret that the primary goal of an agency is to contract new business and convert leads into clients. However, is there ever an instance in which it is more beneficial to turn down a potential client? It is okay, and sometimes necessary to the welfare of the business, for agencies to be selective with whom they decide to work. Sometimes, an agency may feel pressured to accept new work as a result of…

Marketing automation can save you time by allowing you to schedule weeks or months worth of content at a time. As a marketer, you understand the benefits of automation, since it makes your work more fluid and efficient. However, your boss or CEO might not understand the value of paying for software if they don’t see the ROI. Even if marketing automation theoretically allows you to “set it and forget it,” you should keep a…

When your superstar employee leaves to take an offer with a competitor, it can throw off a whole team. Beyond the personal sadness of losing a colleague and friend, you as the manager may also feel that you failed to satisfy that team member’s needs. What could you have offered to make their work experience more fulfilling and rewarding? Surprisingly, the answer is not always more money. Daniel Pink, a writer for the New York…

Marketing is no longer about being a jack-of-all-trades. Agencies, particularly those of scale, tend to focus on a specific niche to deliver powerful campaigns for their clients. With so many actors in the agency market, competition is only natural. However, collaboration might be in your best interest – and that of your clients. Imagine your client decides to branch out from their primary offerings to offer a new product to a different target customer who…

You’ve just signed a contract for a digital marketing plan for a growing brand. After several long conversations and negotiations, you came to an agreement, and they have just sent over the login information for their social pages so you can administer them. There’s just one hitch. They want to be able to post updates, too. You can’t tell them not to post; the pages belong to their company, after all. But how do you…

It’s 3 pm and you haven’t had your afternoon coffee yet. As you scroll through your to-dos, you feel your motivation waning. Glancing at the clock, you wonder how you will complete all your tasks for the day. Even when you love your job, it is normal for your productivity to drop from time to time. When deadlines are looming, sometimes you need a little inspiration to jumpstart your creativity. Here are some tips on…

When your team’s workload becomes imbalanced, productivity drops and team members become frustrated. Some team members start taking on more work, and others start finding ways to do less. Whatever the reason for the workload imbalance, realizing that there is one and taking the measures to reevaluate how work is distributed amongst your team is critical for a positive and productive work environment. Here are a few signs that your team workload might be out…

Whether it’s summertime or holiday season, every team goes through slow periods during the year. According to a Captive Office Pulse study, workplace productivity can drop up to 20% and projects can take up to 13% longer to complete during slow seasons. But even if your workloads come to a lull, you can still keep your team busy and productive. Here are a few ideas to inspire your team. 1. Tidy up your space The slower…

As an agency or marketing team, it’s important to provide clients with an opportunity to add their feedback to the work that you’re doing. However, allowing endless rounds of review or edits can quickly get out of hand, damaging the quality of a piece of content, or even your entire campaign, if you aren’t careful. When a content review process is not defined from the beginning, then the editing stages can lengthen uncontrollably and cause…

Having a defined workflow is crucial if you want to keep your digital marketing campaigns on track and make sure your team is meeting its goals. Defining the roles of each team member is also important and heavily depends on the type of content you are creating as well as the types of marketing activities you are responsible for completing for your brand or clients. For most marketing teams, we’ve learned that each person’s role…