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team communication

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Delays in the content approval process are one of the top reasons marketers miss deadlines. According to a Workfront survey, 37% of marketers say approvals set back their projects three to four days on average. Some marketers even report that approvals set projects back more than a week. Sometimes life happens, and things get lost in the shuffle. However, if your agency is always waiting for approvals to go through, the consequences can be enormous.…

The type of team or work environment you create can be a significant factor in your agency’s success. Some organizations tend to be competitive to get ahead, while others win through collaboration. Which environment produces better results? Numerous studies suggest that teams achieve more when they collaborate. For instance, companies like Microsoft and Adobe have turned away from highly competitive tactics and are instead implementing strategies to create a more collaborative work environment. Incidentally, their…

Having a defined workflow is crucial if you want to keep your digital marketing campaigns on track and make sure your team is meeting its goals. Defining the roles of each team member is also important and heavily depends on the type of content you are creating as well as the types of marketing activities you are responsible for completing for your brand or clients. For most marketing teams, we’ve learned that each person’s role…

Most of us strive to be a strong leader that constantly improves and drives results. If you’re in a leadership role, you can share the same goal; however, it’s important to keep in mind that you should strive to be a driven team leader that helps everyone achieve specific goals. Your leadership style sets the tone of the company, and your team’s future success relies heavily on how you interact with your employees. Employees are…

You are your brand, and you must do all you can to protect it and ensure that anything you share communicates your values and those of your organization. In the age of social media, this also means being acutely aware of the damage your brand can sustain at any given time. Protecting your brand requires implementing social media policies and approval processes, as well as having the right personnel and tools to monitor conversations about…

A productive marketing team does not exist in a bubble. Strong marketing teams are often well-integrated with the rest of the office, working with sales teams, web developers, and even with executives. But what happens when the team in charge of communications fails to communicate? A team that is struggling with team collaboration can be costly for any company, and can even negatively impact revenue. 86% of employees surveyed by ClearCompany considered that lack of…

At GAIN, our objective is to help teams automate their workflow and to do that, we’ve become experts in automating our own. When it comes to organizing both internal and external processes, we know it can be harrowing, which is why we’ve found some innovative tools to ease the process. Here are 6 of our favorite tools we use to make sure our team’s internal and external collaboration is seamless. 1. Trello Trello is an excellent…

Many of us are hesitant to share the same content on social media more than once, but what if we told you it could actually triple your engagement? By not reusing your social media content, you’re actually creating more work for yourself and your team. Each time you create content from scratch, it demands a significant amount of time and effort to write, edit, create visuals/media, collect approvals, and schedule it. For smaller teams, content…

Any successful team requires a blend of varying skills, work styles, and workplace personalities. If everyone on your team had an analytical, linear approach, you might over-calculate results, and ignore the value of disruptive, fresh ideas. Dually, if everyone on your team maintained a big picture gaze and only focused on far-off future company goals, your team’s productivity would struggle within the confines of daily deadlines. The role of a good project manager is to…

In a world where we are constantly connected and communicating with each other, it can be easy to feel stressed, overwhelmed, or frustrated when our workloads become unbalanced. An imbalance in the workplace can lead to over-productivity by some team members and under-productivity by others. A lack of workload balance can also lead to employee dissatisfaction and an overall decrease in organization morale. It’s important to balance the workload among the members of your team.…