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Teamwork

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There is a consensus that strong company culture is linked to business success, according to 94% of executives and 88% of employees.  Although culture is a word that is used a lot in relation to work, what exactly does it mean? In the broadest sense, culture is defined as “the ideas, customs, and social behavior of a particular people or society.” That definition can be applied to any group of people: a country, a religious…

Mistakes happen. They’re unavoidable, and the best thing you can do is learn from them. However, when dealing with a mistake that affects a client, it is important to handle them well so that you don’t lose that client or damage your brand reputation. Sometimes, the client finds an error before you do and points it out. It is better, however, to identify mistakes before your client notices them so that you can resolve the…

Marketing teams often produce content that fails to yield the results they desire. According to the Content Marketing Institute, only 5% of marketers consider their content marketing efforts to be “very effective.” So, what’s missing? Many marketing teams underestimate the value of a strong copy editor. It’s especially important to have a copy editor when your team creates a variety of content across numerous channels. A copy editor wears numerous hats; aside from editing content,…

For many, coming back to work after the holidays can be tough. You’ve spent the last few weeks enjoying all of the festivities, spending time with family, and relaxing. It’s challenging to find motivation to get back in the swing of things. It’s highly unlikely that your employees will return to the office, ready to dive headfirst into work. However, there are some things you can to help pull them out of the post-holiday lull.…

Your team handles numerous projects and tasks for various clients every day. Tackling everything at once can lead to chaos and burnout. Instead, it’s necessary to step back and prioritize your client work. As the saying goes, when everything is a priority, nothing is a priority. Prioritizing client work, however, is easier said than done and can be one of the biggest challenges for managers and leaders. Here are a few tips to help your…

Building and maintaining great client-agency relationships is the key to any agency’s success. Your goal should be to make your clients happy. If it isn’t, chances are you won’t keep them for long. There are certain things agencies can do to hit a homerun with clients. And undeniably, there are things agencies do that drive their clients crazy. While it’s important to know what makes clients happy, it’s equally important to know what annoys them.…

Client feedback is an absolute necessity for agencies. Without it, you can’t deliver work that meets your clients’ expectations, and clients can’t achieve their goals. However, not all feedback is equal. Sometimes, the feedback you get from clients isn’t always helpful. They might give vague input or have trouble articulating their thoughts, leaving you clueless and unsure of what they actually want. With so much room for miscommunication and confusion, it’s easy to end up…

You’ve just brought a new client on board. Congratulations! The new client-agency relationship can be an exciting time for both parties. However, it’s essential to make sure you build a solid partnership from the start. Research from R3 revealed that the industry average for the length of a client-agency relationship is 3.2 years. It also showed that the average length of the 40 best client-agency relationships is 22 years. A good relationship tends to result…

Excellent communication is vital to a healthy relationship with clients. It helps you manage expectations, allows your team to deliver high-quality work, and, most importantly, keeps clients happy. Satisfied clients are necessary for the success of any business. However, not communicating well, or enough, can cause the relationship to go south quickly. It can ruin the trust you’ve built with clients and cost you your business. The stakes are high when client communication is the…

Collaboration plays a massive role in the success of any organization. It allows teams to share the workload and keeps projects moving along smoothly. When the entire team combines their strengths to work together towards a common goal, significant results can happen. On the other hand, teams that struggle to work together will likely fail to complete projects and meet goals on time. According to Clear Company, 97% of employees and executives believe lack of…