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As data privacy concerns heighten, most companies are tightening control over their data. Your clients may have restricted your agency’s access or not provided access at all. However, as a marketer, you need this data to create high-performing campaigns. It’s understandable that clients may be concerned about sharing data, especially if its data collected about their customers. And while marketing agencies might not get access to everything, there are safe ways to share data. If…

While it’s great to offer clients many different services, trying to be everything to everyone isn’t always the best approach if you are trying to grow your business. Especially in the digital marketing world, it’s crucial that your agency changes with the times. It’s important that you find a way to stand out among the thousands of other agencies offering similar services. Picking a niche is one way to help your agency stand apart from…

You and your client are hitting it off and completing tasks on time, and then out of nowhere, the client goes dark. What do you do? Dealing with an unresponsive client is a problem every agency faces at some point or another. It can be frustrating to miss deadlines or payments because you’re suddenly not getting any responses from your client. Here are four ways to handle (and avoid) unresponsive clients and get your projects…

Not all team members pump out work at the same rate. There are some on the team that have very fast turnovers and others that lag behind. Sometimes there is someone on the team that is very slow…too slow. This can be a delicate situation because you don’t want to put more pressure on this person and cause even more delays. However, it’s a situation that should be dealt with in order to keep up…

With team members distributed across multiple countries, our team is no stranger to working together from a distance. But as we’ve opened up to hiring team members who aren’t physically in the same location, we’ve learned it can be challenging to collaborate when you don’t see each other every day. Therefore, we’re constantly seeking new ways to improve how we work together. As we’ve scaled our team over the years, we’ve collected a great deal…

The holiday season is officially upon us. It’s the time of year for family, friends, and eating copious amounts of food. However, if your team doesn’t plan ahead, the pumpkin pie might not taste as sweet. The holiday season can be a busy time, so it’s important for your team to prepare. Here are four ways your team can best plan for your time away from the office and ensure you get the holiday rest…

When your superstar employee leaves to take an offer with a competitor, it can throw off a whole team. Beyond the personal sadness of losing a colleague and friend, you as the manager may also feel that you failed to satisfy that team member’s needs. What could you have offered to make their work experience more fulfilling and rewarding? Surprisingly, the answer is not always more money. Daniel Pink, a writer for the New York…

Marketing is no longer about being a jack-of-all-trades. Agencies, particularly those of scale, tend to focus on a specific niche to deliver powerful campaigns for their clients. With so many actors in the agency market, competition is only natural. However, collaboration might be in your best interest – and that of your clients. Imagine your client decides to branch out from their primary offerings to offer a new product to a different target customer who…

You’ve just signed a contract for a digital marketing plan for a growing brand. After several long conversations and negotiations, you came to an agreement, and they have just sent over the login information for their social pages so you can administer them. There’s just one hitch. They want to be able to post updates, too. You can’t tell them not to post; the pages belong to their company, after all. But how do you…

It’s 3 pm and you haven’t had your afternoon coffee yet. As you scroll through your to-dos, you feel your motivation waning. Glancing at the clock, you wonder how you will complete all your tasks for the day. Even when you love your job, it is normal for your productivity to drop from time to time. When deadlines are looming, sometimes you need a little inspiration to jumpstart your creativity. Here are some tips on…