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GAIN’s biggest productivity boost for marketing teams comes from the automation of the approval and scheduling process. Design a workflow as simple or as complex as you need, then send your content to it. GAIN works like an online project manager, notifying the right people at the right time, gathering feedback from clients and stakeholders, moving the process along for you until everything has been approved, and finally, scheduling and publishing the content on social…

Especially in the technology world, working remotely has increased substantially over the past few years. In the U.S., 37% of workers say they telecommute, and 50% of the workforce holds a job that is compatible with telecommuting at least part of the time. The noted benefits of telecommuting include reduced stress among employees, lower company overhead costs, lower employee turnover rates, and the list goes on. One of the main concerns among managers, however, is…

The average worker spends an estimated 28% of the workweek managing emails and receives an average of 121 emails per day. For many of us, the thought of abandoning email seems about as likely as giving up the air we breathe. It’s necessary for survival. It’s necessary to maintain our everyday lives. But believe it or not, the days of communicating via email are numbered. The world of communication is shifting, and email is no longer…

This is the first in an ongoing series of posts aimed to provide you with useful insights to help you and your team be better marketers. We’ll be focusing on improving productivity and collaboration, and providing valuable insights to a whole range of content professionals including freelancers, agencies, and marketing teams of all sizes. In the 1970s, a big section of the American population thought Avocado Green and Harvest Gold were attractive colors when paired.…