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The eyes of the world are affixed upon social media platforms such as Facebook, Twitter, Instagram, and LinkedIn. It has become necessary for businesses to have a social media presence in order to maintain relevance. However, a common misconception is that social media marketing is more beneficial for B2C companies, and a waste of time for those who sell directly to businesses. B2B companies who neglect the marketing mecca that is social media are placing…

Though the world of social media marketing is ever-changing, no other social network has rewritten the rulebook on brand engagement quite like Twitter. By enabling companies to have a direct line of communication with their followers, Twitter has provided the ideal medium for perfecting your “brand voice” and learning about consumers’ interests in real-time. Since its 2006 debut, Twitter was set apart by a 140 character limit — originally a product of the days of SMS…

What is it that draws us to a brand? Is it effective marketing, a killer mission statement, or maybe a fail-proof social media strategy? It can be a combination of these things, and typically we are attracted to brands that align with our interests. At GAIN, we like to keep up with social media trends and topics so we can keep you informed and inspired. Our team compiled a few of our favorite brands we’re…

Since the launch of Twitter in 2006, the platform has been witness to all kinds of inappropriate tweets from business accounts. It’s not surprising, given the amount of tweets brands are sending out – with the lifespan of a tweet equating to just 18 minutes, businesses generally need to tweet multiple times a day in order to build their audience. A study by Fronetics recommends an astounding 40x per day, while Buffer advises 14x per day, and Spokal’s…

Marketers do all they can to avoid contact with spam accounts, but what many don’t know is that spam accounts can come in many different forms to confuse users into interacting with them. This leads to inaccurate analytics if you’re looking to engage with genuine audiences, and in some cases, you might build your marketing strategy based on these faulty results. That’s why it’s important to be informed on how spam accounts can engage with…

After almost ten years of hashtags, new studies have led social media influencers to believe that hashtags might not be as useful as they once thought. These studies have compared post performance, with and without hashtags, on popular social media platforms, revealing interesting results. For example, when Caitlyn Jenner was first trending on social media you might be surprised to know that “Caitlyn Jenner” as a keyword set on Twitter trended higher than the hashtag…