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This is a guest post by Agus Esperon, the co-founder of Wideo, a DIY online tool for intuitively creating animated marketing videos. Agus has vast experience making videos for startups and big brands, including MTV, Nickelodeon, TNT, and Warner Channel. If you’re interested in reaching a B2B audience with your marketing campaigns, LinkedIn recently announced a new feature that will definitely be a game changer. LinkedIn announced that you can now upload native videos to…

Is it pronounced “jif” or “gif”? With differing opinions, the world may never know. But there is something about an animated loop that can add a little life to your content beyond a still image. Whether it’s a scene from your favorite movie or a relatable reaction, Graphic Interchange Formats (GIFs) can help explain what words can’t. GIFs resonate with younger audiences and can help your followers recall your content. After all, humans are 65%…

Where there is demand, there is opportunity. From presidential debates to professional sporting events, the live streaming experience is definitely in high demand. Audiences are finding live video much more appealing as well. In fact, 80% would rather watch live video from a brand than read a blog, and 82% prefer live video from a brand to social posts. Periscope and Snapchat has paved the way for live video, and other social media platforms are…

The March Madness frenzy is here. With millions tuning into the games each year, the buzz the NCAA basketball tournament once generated on the big screen has now been disseminated to the small screen. In addition to the March Madness social channels, tournament content and commentary is distributed through each region’s branded social media sites. All of this provides a great way for the conferences to easily join the conversations already happening on social media,…