Photo by Jotform on Unsplash Need a social media policy? This guide walks you through crafting one from scratch, with a customizable template to keep your brand protected. Social media can be awesome for your brand—or a total disaster. One minute, your team posts something funny, and people love it. The next, someone says something that gets taken the wrong way, and now you’re in full social media crisis management. That’s why having a social…
You stare at your screen, fingers frozen above the keyboard. Another post is due, but your creativity is running on empty. Your to-do list is packed, clients are waiting, and you’re wondering how long you can keep up this pace.For social media managers, this daily struggle is all too real. But there’s a better way: batch content creation. Instead of creating posts one by one, batching helps you plan, create, and schedule multiple posts at…
Photo by Quino AI on Unsplash A social media crisis is pretty much every brand’s nightmare. Yet even the biggest brands aren’t immune from this dreaded fate. Everyone makes mistakes. All it takes is some poor timing or bad wording, and suddenly you’re in the center of a social media storm. Take Jaguar, for example, which recently faced a significant backlash after a controversial rebrand. The iconic car company has alienated loyal customers by abandoning…
Want to stand out online? Here’s a guide on how to write engaging social media posts that deliver real results for your brand. Imagine making social media posts so interesting that people can’t help but react and interact. That’s what every marketer hopes to achieve. But for 16% of marketers, getting their posts to generate a lot of engagement is one of their biggest challenges. So, what makes a social media post engaging? There’s no…
Photo by Ruan Richard Rodrigues on Unsplash Have you been looking for a new social media newsletter (or two) to subscribe to? Newsletters are great if you’re a marketer. They bring you the insights, expert opinions, and strategies that are currently working. They’re also a great way to stay updated with different social media trends, algorithm changes, and all that jazz. Here are the seven best social media newsletters you should subscribe to in 2025.…
With all the challenges you face as a social media manager, sometimes you just need a laugh. Check out our round-up of 8 social media manager memes for a good giggle. Like all jobs, the life of a social media manager has its quirks. Even if you love what you do, sometimes deadlines, client requests, and budget limitations can have you tearing your hair out. The best way to combat day-to-day stress? Humor. Despite the…
If posting on LinkedIn is part of your social media strategy, you should be staying on top of the platform’s key trends. Knowing what’s hot and what’s just meh, means you can come up with content that generates engagement and helps you reach wider audiences.Here are the top 13 LinkedIn trends to watch for in 2025 and some tactics on how you can use these trends to your advantage. Let’s go! Top 13 LinkedIn Trends…
Do you dream of becoming a social media manager? Read our list of 9 essential skills you need to make that dream a reality. If you’re wondering how to become a social media manager, this article will walk you through the key skills you’ll need to perform well. Whether you’re interested in freelancing, joining an agency, or working in-house, having a broad skill set is essential to succeed. Here are the 9 most important skills…
Say hello to Hoyden Branding! They’re a Gain Agency Partner headquartered in Holt, Michigan, with a knack for creating powerful brand experiences. We chatted with Paige Fuoco, owner and CEO, about how they use Gain to enhance their workflow and deliver top-notch results for their clients. Here’s what she had to say! So, what makes Hoyden unique? Hoyden is all about bringing together creative strategy, design, and technology in a way that feels natural and…
Designed by Freepik B2B doesn’t have to mean ‘Boring-to-Boring’! In this article, we share creative B2B social media content ideas that’ll bring some energy to your next campaign. Every B2B marketer faces the same challenge: keeping social media campaigns engaging in a professional world that sometimes feels all business and no fun. But here’s the good news—you don’t have to settle for bland content just because you’re targeting other businesses. When done right, B2B social…
