Whether you’re an in-house social media manager or run an agency, one thing you should have in your social media toolkit is a scheduling tool. These software solutions allow you to create and schedule content in advance, ensuring it gets published at a specific time. While most social media platforms do offer built-in scheduling, they can be pretty basic. That’s why many creators prefer using third-party tools for more flexibility and advanced features. But with…
A consistent brand image has long been linked with higher revenue. No wonder top companies like Apple and Coca-Cola invest heavily in building a unified brand identity. But let’s be honest, not all companies have massive marketing and social media budgets, so they need to be more savvy in building a consistent brand image. The good news is that with just a few key things in place, you can build a recognizable brand. Here’s how…
Social media agencies want to maintain a good relationship with their clients. However, often due to communication issues, the relationship can turn sour. Here are 7 secrets to make your client communication smoother and more effective. 1. Focus on Better Onboarding Onboarding is the first step in establishing a relationship with your clients. However, many social media agencies rush through this part, eager to get to the main work. This often makes clients feel lost…
As social media marketers, staying organized is crucial to us. We aim to have our content planned out in advance, visuals pre-made, and everything scheduled to go live. But, let’s face it, real life doesn’t always cooperate. However, here’s the silver lining: with a consistent social media publishing schedule, you can become a bit more organized, giving yourself extra time to engage with followers or refine your strategies. What’s more, effective scheduling can turn sporadic…
Handling social media content approvals is pretty much part of the job when you’re in marketing. Whether you’re part of an in-house creative team or an agency, there will be times when you need to submit your content assets to clients or stakeholders for feedback and sign-off before publication. A lot of times, this whole approval thing can be a real headache. There’s too much back and forth, and it can slow down your social…
Finding social media clients consistently is one of the top challenges agencies face. On the positive side, every business nowadays has a presence on social media, meaning there are clients out there who need your services. But how do you actually get the attention of these clients? In this guide, we’ll discuss 11 proven ways to acquire social media clients that are a good fit for your agency. We’ll cover everything from honing in on…
If you want your business to get noticed in 2024, Pinterest is the place to be, with its vibrant, visual platform that draws people in. Imagine potential clients scrolling through Pinterest in search of the next big thing or just a bit of inspiration, and there’s your brand, popping up without them even looking for it. They click on your Pin, and just like that, they’re at your website, ready to explore what you have…
Photo by Mikhail Nilov from Pexels ‘How to price social media management services?’ is a question that plagues many agencies. Whether you’re a brand new agency or you’ve been around for some time, determining the right price for your social media services isn’t easy. So, how do you set the ideal pricing for your social media management services to ensure your agency earns a good profit and stays competitive? Read this guide to learn the…
Photo by Roberto Nickson on Unsplash As a marketing agency owner or a marketer, you’re all too familiar with the domino effect that a single misplaced file can trigger. Disorganized marketing materials and branding assets can lead to more than just an inconvenience—they can disrupt your workflow, confuse your team, and even impact your relationships with clients. But it’s a fixable problem. Getting a handle on how to organize marketing materials is a game-changer for…
Photo by Greg Bulla on Unsplash In the marketing world, everyone’s talking about personal branding. Remember when LinkedIn was mainly for job listings and company updates? Today, it’s where professionals and leaders share insights, tips, and valuable content. If you’re a founder or executive, building a strong personal brand on LinkedIn can boost your business organically, meaning you might not need to spend on ads anymore. You can simply share educational content, grow your following,…
