Healthcare, pharma, and medical device companies operate under some of the strictest marketing rules of any industry, and regulators are watching closely. In 2025 alone, the FDA sent thousands of warning letters over misleading drug ads, and the FTC sued a major telehealth brand over deceptive billing claims. A single overstated claim, an unauthorized patient photo, or a sloppy influencer partnership can turn into a lawsuit, a six- or seven-figure penalty, or a huge trust…
At some point, every content team has a “wait, what happened here?” moment. A post went out that wasn’t supposed to. A client swears they never approved that version. A teammate asks why the copy changed, and no one remembers. The Activity tracker is Gain’s answer to all of that. It’s your team’s running record of everything that happens to a piece of content, from the moment it’s created to the moment it goes live. …
If your marketing team uses AI to produce content, it’s always a good idea to check that the output still sounds like your brand. Facts and grammar are easy to catch. Tone isn’t, and it’s usually where AI content starts to drift first. In this blog, we’ll show you how to build a brand voice review checklist for AI-generated content, so you have something to refer to whenever you need to make sure your content…
Photo by Alena Darme Agencies are using AI. Clients know it, or at least have a hunch. While it’s not wrong to use AI to speed up ideation, first-draft production, or whatever else (many marketers do it), you’ve got to be open about it. And no, not because clients will walk if they find out you’re using AI, but because when there’s no clear communication framework, clients fill the silence with their own assumptions. And…
Most marketing teams have figured out how to use AI to speed up content production. Far fewer have figured out what to tell people about it. That gap is becoming expensive. The FTC now penalizes undisclosed AI involvement in advertising at up to $53,088 per post. And according to a 2026 Canva study, 52% of consumers say that disclosure of AI use is one of the key things that builds trust in a brand. If…
Photo by Walls.io on Unsplash Every business, however small, should have a social media style guide. The reason is simple: without one, every person on your team makes their own judgment calls about tone, visuals, hashtags, and whatever else you’re posting. Sometimes those calls are right. Sometimes they aren’t. Over time, that inconsistency can quietly erode how professional and trustworthy your brand looks online. If you don’t want that to happen to your business, read…
Rebranding is one of the most significant decisions a company can make. Done well, it can reposition a business, attract new audiences, and breathe fresh life into something that has started to feel stale. Done badly, it can alienate loyal customers, generate headlines for all the wrong reasons, and cost a lot of money to undo. The good news is that you can avoid the most common rebranding mistakes with the right process in place.…
You spent an hour crafting the perfect post. The caption is tight, the visual is on-brand, and the timing is right. You hit publish on Instagram — and move on. But what about your LinkedIn followers? Your Facebook audience? The people who only ever open Threads? If you’re a smart marketer who loves to save time, the answer is simple: cross-post your content across platforms. The problem is that doing it manually (duplicating posts, reformatting…
Social media can build a brand overnight. It can also tear one down just as fast. For global brands managing dozens of accounts across multiple markets, the stakes are higher than ever. One poorly timed social media post, one campaign that missed the mark in a specific region, or one post that slipped through without proper review can snowball into a full-blown crisis in a matter of hours. With reputation accounting for more than a…
Photo by Detail.co on Unsplash Social media moves fast—like, really fast. According to the latest data, 68.7% of the global population is using the internet, and that number is only growing. To reach these people, you need to stay on top of the latest social media trends. But that’s hard sometimes, and you know it!Algorithms flip the script overnight, new platforms pop up, and yesterday’s viral content is today’s old news.If you’re wondering how to…
