As a marketing agency owner or marketer, you know how quickly one misplaced file or an outdated version floating around can create problems. Disorganized marketing materials and branding assets can slow down your workflow, create confusion across teams, and make it harder to know which content is actually ready to use. And organization isn’t only about knowing where a file lives. Your team also needs to know which version is current, whether feedback has been…
Do your content edit requests look something like this? You get a Slack message saying, “Blog post edits are in. Can you action them and ping me when you’re done?” Or an email pointing you to a spreadsheet with a few comments, a note that something feels “a little off-brand,” and a request to turn the changes around by the end of the day. It’s all well and good. The feedback got delivered. You know…
If you’re an agency working with multiple clients, you know too well that managing feedback is the hardest part of the job. On one side you have your own team. Copywriters, designers, a strategist, an account lead, all with notes on the same asset. On the other side you have the client, who you send assets to for feedback and approval, usually near the end (and usually with a deadline already breathing down everyone’s neck).…
Quick question: how many rounds of revisions did your last campaign asset go through? Many marketing teams can’t tell. And that’s because the number is either quite high or because nobody was counting in the first place. Revisions are a normal part of making content. Nobody expects a first draft to go live untouched. But if it feels like everyone in the campaign is weighing in and it’s getting hard to keep track of what…
Healthcare, pharma, and medical device companies operate under some of the strictest marketing rules of any industry, and regulators are watching closely. In 2025 alone, the FDA sent thousands of warning letters over misleading drug ads, and the FTC sued a major telehealth brand over deceptive billing claims. A single overstated claim, an unauthorized patient photo, or a sloppy influencer partnership can turn into a lawsuit, a six- or seven-figure penalty, or a huge trust…
At some point, every content team has a “wait, what happened here?” moment. A post went out that wasn’t supposed to. A client swears they never approved that version. A teammate asks why the copy changed, and no one remembers. The Activity tracker is Gain’s answer to all of that. It’s your team’s running record of everything that happens to a piece of content, from the moment it’s created to the moment it goes live. …
If your marketing team uses AI to produce content, it’s always a good idea to check that the output still sounds like your brand. Facts and grammar are easy to catch. Tone isn’t, and it’s usually where AI content starts to drift first. In this blog, we’ll show you how to build a brand voice review checklist for AI-generated content, so you have something to refer to whenever you need to make sure your content…
Photo by Alena Darme Agencies are using AI. Clients know it, or at least have a hunch. While it’s not wrong to use AI to speed up ideation, first-draft production, or whatever else (many marketers do it), you’ve got to be open about it. And no, not because clients will walk if they find out you’re using AI, but because when there’s no clear communication framework, clients fill the silence with their own assumptions. And…
Most marketing teams have figured out how to use AI to speed up content production. Far fewer have figured out what to tell people about it. That gap is becoming expensive. The FTC now penalizes undisclosed AI involvement in advertising at up to $53,088 per post. And according to a 2026 Canva study, 52% of consumers say that disclosure of AI use is one of the key things that builds trust in a brand. If…
Photo by Walls.io on Unsplash Every business, however small, should have a social media style guide. The reason is simple: without one, every person on your team makes their own judgment calls about tone, visuals, hashtags, and whatever else you’re posting. Sometimes those calls are right. Sometimes they aren’t. Over time, that inconsistency can quietly erode how professional and trustworthy your brand looks online. If you don’t want that to happen to your business, read…
