Companies that align marketing and sales teams produce incredible results. Businesses that have strong “smarketing” teams established generate 208% more revenue from marketing efforts. Whereas a misalignment between the sales and marketing teams can cost B2B companies 10% or more of revenue each year. One way marketing and sales teams can work together is through content along the sales funnel. And marketers, particularly, can help make sure this copy converts prospects. 75% of buyers want…
New clients sometimes come into content meetings excited to get posts online fast. And while this is wonderful energy, you always have to take a step back first to develop the content marketing strategy. It can be difficult to remember all of the questions to ask a new client, and you may find yourself sending numerous follow-up emails to get everything you need. To make it easier, we’ve organized a content marketing checklist. You should…
If you work in marketing, then you probably either write a blog, contribute to a blog, or help a client promote a blog. You might even do all three. Blogging is such an integral part of any marketing campaign, and with new easy-to-use platforms, this tactic will likely only grow. If you’re starting a blog, you might wonder where to host. Which platform is best to reach my audience? Which platform is easy to use?…
As data privacy concerns heighten, most companies are tightening control over their data. Your clients may have restricted your agency’s access or not provided access at all. However, as a marketer, you need this data to create high-performing campaigns. It’s understandable that clients may be concerned about sharing data, especially if its data collected about their customers. And while marketing agencies might not get access to everything, there are safe ways to share data. If…
While it’s great to offer clients many different services, trying to be everything to everyone isn’t always the best approach if you are trying to grow your business. Especially in the digital marketing world, it’s crucial that your agency changes with the times. It’s important that you find a way to stand out among the thousands of other agencies offering similar services. Picking a niche is one way to help your agency stand apart from…
Marketing agencies have the difficult task of appeasing all current clients while constantly seeking out new business opportunities. You measure growth and then try to determine what caused growth or what hindered it. In the world of marketing, there are numerous reasons why some agencies grow exponentially and others stagnate. So if your company is seeing minimal growth, here are four reasons why this could be happening. 1. You’re not insight driven Forrester reports that…
As we increasingly embrace the “smart home” revolution, we’re also becoming more and more reliant on voice search for information. We “ask” Google, Siri, Alexa, and Cortana for local store hours, the best restaurants near us, and even for prices of products we want to buy. These powerful digital assistants use natural language processing and artificial intelligence to understand the way we speak and the way we ask questions in order to provide the most…
Maintaining an updated, highly-engaging Instagram page requires many manual steps. Because Instagram still has strict rules for third-party and automation tools, it’s not possible to automate your Instagram marketing entirely. There needs to be someone on the team who can produce high-quality photos and videos, someone who can write catchy captions to accompany the posts, and someone to review the content before it’s shipped off to clients for final approval. Whether your agency handles Instagram…
Gone are the days of set-it-and-forget-it campaigns. Marketers now must prove an ROI to have access to larger budgets and to be able to build a more robust team. Many teams measure the number of marketing qualified leads (MQLs) on a monthly or quarterly basis to assess the success of marketing overall. Marketing and sales teams that work together often measure conversions in the funnel, sales qualified leads, and sales as well. These numbers showcase…
Here at GAIN, we are huge fans of marketing tools to improve productivity. We often write about tools for workflow productivity and ways agencies can use their time better. Almost all marketers participate in some form of content marketing. From email marketing to social media marketing, the writing never really stops. Though sometimes debated, marketers know that content is still king. But it’s not just any content that will boost your brand; marketers have to…
