According to the Lumency Global Sponsorship and Partnerships Study, nearly half of all major brand owners actively engage in brand-to-brand partnerships to hit their marketing goals. While the stats paint a pretty rosy picture, any marketer who’s ever had to manage a partnership with another brand knows the collaboration isn’t easy. From aligning on brand voice and claims to keeping two sets of stakeholders working off the same version, there are a lot of moving…
ChatGPT can help you figure out how long to boil an egg. It can also help you script your next TikTok video, research keywords, and plan a month of content in minutes. If you’re a marketer managing TikTok for one brand or ten, that’s certainly the kind of help you want from AI. In this article, we pulled together 9 ChatGPT prompts for TikTok to help you speed up everything from strategy to video production.…
Stay up to date with monthly social media updates across TikTok, Instagram, LinkedIn, Threads, and more. Don’t miss changes that can impact your strategy. If you’re a marketer, you already know social media doesn’t wait for anyone. Features launch overnight. Algorithms change without warning. And just when your content strategy feels solid, things shift again. At Gain, we’re tracking the updates that matter most across Instagram, TikTok, LinkedIn, Threads, Facebook, and other major social media…
As AI makes it easier to generate more content across more channels, one question becomes increasingly urgent: what does the content review and sign-off process actually look like right now for marketing teams and agencies? We asked 16 marketers and agency leaders to answer it honestly. What is working, what is breaking, and how are teams maintaining quality at a volume that would have been impossible two years ago. The Bottleneck Has Moved from Production…
Photo by Tiger Lily on Pexels In most industries, a poorly worded ad or a social media post is an embarrassment. In regulated industries, it can be a federal violation. Financial services, healthcare, pharma, and insurance operate under strict rules that govern what you can say in your marketing, how you say it, who has to approve it, and how long you have to keep a record of it. Regulators actively monitor digital content and…
Ah, social media! The land of viral sensations, trending hashtags, and, occasionally, catastrophic blunders. While it can propel a brand to new heights, it can just as easily lead to public relations nightmares. In this article, we’ll explore 12 failed social media campaigns so you can learn from them and avoid making the same mistakes in your own social media efforts. Let’s jump right in. 12 Failed Social Media Campaigns And What You Can Learn…
Getting the right people to review and approve marketing content — on time and with feedback in one place — is sometimes harder than it should be. Some teams use good old email to send assets for approval. Others rely on Slack. But really, none of these tools are fit for purpose. In this guide, we’ve rounded up the 6 best marketing approval software solutions that are built to make your approval process faster and…
Managing social media for a small brand is pretty straightforward. But if you’re an agency juggling content for multiple clients, or an enterprise team running several brand accounts at once, the complexity scales fast. Different clients, different approval requirements, different team members touching the same content — and suddenly, winging it with shared logins and informal sign-offs over Slack creates real risk. Unauthorized posts go live. Approvals get lost. Nobody can prove what happened or…
Is recycling social media content a good marketing strategy or is it lazy? If done right, it can be just what you need to grow your social following.
Photo by Maksim Goncharenok from Pexels When the new year rolls around, you’re full of ideas—new goals for the year and new directions for your brand. But by the time summer arrives, it’s easy to feel burnt out. You’ve been going full steam ahead for months, the weather’s heating up, and your brain is starting to power down. Sure, it’s tempting to let your mind drift to beachside cocktails—but summer is also full of fresh…
