Category

Marketing & Social Media

Category

Countless analytics tools claim to show you the absolute best times to post on each social media platform. But does the timing of your posts really matter anymore? The reality is that the social media landscape has changed drastically over the past few years. Unfortunately, there is no universal “perfect time” to post on social media, even more so since the pandemic began. For instance, it used to be a safe bet to post when…

It’s no secret that people are spending more and more time on social media, and businesses are doubling down on their social media marketing efforts. Nowadays, brands are investing more time and resources into the creative assets they share on social media and increasing their posting frequency to stay top of mind, reach new audiences, and stay ahead of the competition. However, pulling off a consistent, effective social media marketing strategy is exhausting work, and…

Most businesses have embraced remote work, whether by setting up fully remote teams or hiring more remote workers. However, some critical processes can be slower in a remote setting, such as getting feedback and getting content approved in a timely manner. So what causes these delays in the marketing approval process? When teams shift to a completely remote environment without the proper tools and workflows in place, miscommunication and mistakes can occur more frequently, slowing…

There are few things more annoying than working hard to create valuable content only to struggle getting it approved by your client or the right people. When deadlines are approaching, you find yourself sending follow-ups and rushing the feedback and revisions stage. And that’s when mistakes start falling through the cracks. Without a proper marketing approval process in place, it’s easy to confuse each person’s feedback or edits and the latest versions of each post…

When you work at an agency, you might be managing as many as 100 different social media and marketing channels at once, all for different clients. With so much content, it becomes practically impossible to require each person within your agency to send individual emails to make sure that content gets approved and sent to clients on time. Coordinating content approvals over email across a vast (or remote) team can feel like trying to scale…

Now that so many companies have had to switch operations to remote working, streamlining your workflow has become even more important. One of the most efficient ways to streamline is automating as many tasks as possible. Automation can help overcome many of the challenges remote working presents. It reduces repetitive workloads and the time saved can be used more productively. It channels processes to minimize miscommunication and keep everyone on the same page. Automation can…

Sharing fresh content is crucial for marketing success. It helps increase your reach and the potential for engagement with your followers. However, someone might miss that awesome new infographic the first time you share it. By repurposing and resharing your content on different dates after you create it, you can make sure it’s getting the attention it deserves after all of that time and effort your team put into creating it. If you’re creating content…

As marketers, we’re constantly seeking a competitive edge through the tools we use to reach wider audiences, increase conversion rates, and better measure and analyze data. Marketing technology, or martech, is changing the game. In 2019, the martech industry was valued at $121.5 billion worldwide, a 22% increase from the year before. With the increase in value of the martech industry, it comes as no surprise that many brands are allocating a substantial portion of…

You likely work with all types of difficult marketing clients and need to adapt your work approach for each one. To be successful, you also need marketing tools that are flexible and customizable for each client relationship. Gain is built to work for any client (no matter how difficult they may be!) and helps make your job managing and creating content for them easier. How is that possible? Gain allows you to build custom, multi-level…