Marketing & Social Media Archives

In Marketing & Social Media

5 Best Tools to Create Instagram Stories for Gain

September 10, 2019 3 Mins Read

Did you know there are more than one billion Instagram accounts worldwide and more than 400 million are using Instagram Stories? Or that one-third of the most viewed Stories on Instagram came from business profiles? People are enthusiastically engaging with Instagram Stories, and brands are increasingly using them to help accomplish their marketing goals. Just a few of the things that businesses are sharing in Stories include: DemosBlog post teasers Customer reviews and testimonialsSneak peeks at…

In Marketing & Social Media

5 Quick and Easy Ways to Speed up Your Content Approval Process

August 15, 2019 5 Mins Read

Delays in the content approval process are one of the top reasons marketers miss deadlines. According to a Workfront survey, 37% of marketers say approvals set back their projects three to four days on average. Some marketers even report that approvals set projects back more than a week. Sometimes life happens, and things get lost in the shuffle. However, if your agency is always waiting for approvals to go through, the consequences can be enormous.…

In Marketing & Social Media

Why Working at a Marketing Agency Might be Right for You

July 3, 2019 4 Mins Read

As a marketer, you can strike out on your own as a freelancer or get a job with an agency. On the one hand, it may seem like more and more people these days are choosing to work for themselves. Freelance marketers tout the benefits of being their own boss, deciding which clients to take and from where to work, creating their own schedule, and more. However, they have to handle every aspect of the…

In Marketing & Social Media

4 Tips for Setting up a Content Approval Process with Your Clients

June 19, 2019 5 Mins Read

Are you spending more time sending emails back and forth with clients versus being creative? Using email or spreadsheets to manage content approvals can slow down your entire team and even hurt your client relationships. Not only is it time-consuming to send content to clients for approval and to get feedback, but client feedback can quickly get scattered in multiple documents. Without a central location, it’s easy to forget who has looked at what and…

In Marketing & Social Media

15 Content Marketing Ideas For When You Don’t Know What to Write

June 5, 2019 5 Mins Read

Being a content creator, you’re constantly asked to come up with fresh, innovative ideas. But sometimes brainstorming efforts become stalled. We’ve all been there. That’s why we came up with a list of 15 ideas that can help you write more content for your clients. Of course, it’s important to remember that the best content adds value to the target market, so always tailor topics to pain points and opportunities of the customer. For anyone…

In Marketing & Social Media

What Kind of Sales Content Should Marketers Write?

May 22, 2019 3 Mins Read

Companies that align marketing and sales teams produce incredible results. Businesses that have strong “smarketing” teams established generate 208% more revenue from marketing efforts. Whereas a misalignment between the sales and marketing teams can cost B2B companies 10% or more of revenue each year. One way marketing and sales teams can work together is through content along the sales funnel. And marketers, particularly, can help make sure this copy converts prospects. 75% of buyers want…

In Marketing & Social Media

10 Questions to Ask New Clients Before Developing a Content Marketing Plan

April 16, 2019 4 Mins Read

New clients sometimes come into content meetings excited to get posts online fast. And while this is wonderful energy, you always have to take a step back first to develop the content marketing strategy. It can be difficult to remember all of the questions to ask a new client, and you may find yourself sending numerous follow-up emails to get everything you need. To make it easier, we’ve organized a content marketing checklist. You should…

In Marketing & Social Media

A Look at the Top 5 Blogging Platforms

April 9, 2019 4 Mins Read

If you work in marketing, then you probably either write a blog, contribute to a blog, or help a client promote a blog. You might even do all three. Blogging is such an integral part of any marketing campaign, and with new easy-to-use platforms, this tactic will likely only grow. If you’re starting a blog, you might wonder where to host. Which platform is best to reach my audience? Which platform is easy to use?…

In Marketing & Social Media

How to Encourage Clients to Share Their Data for Success

April 2, 2019 3 Mins Read

As data privacy concerns heighten, most companies are tightening control over their data. Your clients may have restricted your agency’s access or not provided access at all. However, as a marketer, you need this data to create high-performing campaigns. It’s understandable that clients may be concerned about sharing data, especially if its data collected about their customers. And while marketing agencies might not get access to everything, there are safe ways to share data. If…

In Marketing & Social Media

Why Your Agency Should Focus on a Niche

March 27, 2019 4 Mins Read

While it’s great to offer clients many different services, trying to be everything to everyone isn’t always the best approach if you are trying to grow your business. Especially in the digital marketing world, it’s crucial that your agency changes with the times. It’s important that you find a way to stand out among the thousands of other agencies offering similar services. Picking a niche is one way to help your agency stand apart from…