Are You Making These Email Automation Mistakes?
Email automation is to a great marketer as a hammer is to a builder; a tool can extend your reach and capacity, but it is useless without the person behind…
How to Know if Your Marketing Automation Efforts Are Working
Marketing automation can save you time by allowing you to schedule weeks or months worth of content at a time. As a marketer, you understand the benefits of automation, since…
4 Guidelines for Streamlining Interagency Collaboration
Marketing is no longer about being a jack-of-all-trades. Agencies, particularly those of scale, tend to focus on a specific niche to deliver powerful campaigns for their clients. With so many…
How to Retain your Hard-Earned Clients
When you operate a digital agency, every client counts. You might know how valuable your services are, but selling a digital marketing package is harder than selling, say, a pair…
Quality Over Quantity: Why Instagram Bots Need To Disappear
This is a guest post by Abby Zufelt, a digital marketing director at the digital marketing agency, Markitors, where she helps build the relationship between brands and audiences. Unsolicited direct messages,…
How to Perform a Workflow Analysis with Your Marketing Team
A workflow analysis should be an important part of every organization’s growth strategy. It involves regularly examining and analyzing current workflows to keep processes efficient and up to date. A…
How to Convince Hesitant Clients to Utilize Content Marketing
Content marketing is not a new approach. Even Benjamin Franklin used it in 1732 to promote his printing business. He did so by publishing in the Poor Richard’s Almanack. But…
3 Signs Your Team Workload is Out of Whack
When your team’s workload becomes imbalanced, productivity drops and team members become frustrated. Some team members start taking on more work, and others start finding ways to do less. Whatever…
5 Tips to Re-Energize Team Productivity During Slow Seasons
Whether it’s summertime or holiday season, every team goes through slow periods during the year. According to a Captive Office Pulse study, workplace productivity can drop up to 20% and projects…
4 Tips for Being a Better Team Leader Who Drives Results
Most of us strive to be a strong leader that constantly improves and drives results. If you’re in a leadership role, you can share the same goal; however, it’s important…