Photo by Rob Hampson on Unsplash Trends shift as quickly as we scroll through our feeds. With 2025 just around the corner, we’re seeing some major changes in the social media world. For those in social media agencies, marketing, or any creative role, it’s essential to stay up to date. So, without further ado, let’s jump right into the top social media trends in 2025 and beyond. 2025 Social Media Trends and Predictions Not to…
One of the biggest headaches for a social media marketing agency is juggling client demands. Editing can be lengthy and frustrating. Sometimes you pass content back and forth until it barely resembles the original vision. Pleasing multiple stakeholders is a balancing act with feedback flying at you from various sources. Often these requests override and contradict each other making editing feel impossible. Deadlines can stack up quickly too. Wading through long email threads or searching…
How often should you be posting on social media for your clients each week? This is a question that pops up all the time, especially for agencies handling multiple accounts. While there are some general guidelines out there on how often you should post, the truth is, there’s no one-size-fits-all approach. It’s really about finding the sweet spot that works best for each of your clients. To help you figure that out, here are the…
If you’re a social media management agency with a healthy roster of clients, keeping all your clients’ content organized can be a challenge. To deliver a high-quality social media strategy, you need the right social media management tools and approach to juggle posting schedules, edits, and rescheduling for all your clients. Keep reading for top tips and tricks on how to create content faster and find the best visual social media calendar for your needs.…
Before you start working with a new social media client, taking a step back to do a social media audit can save you a lot of headaches down the road. A social media audit gives you a clear picture of where your client stands, so your agency can plan campaigns that hit the mark and track progress over time to show real results. Plus, it helps you spot any problems or missed opportunities right from…
Ah, social media! The land of viral sensations, trending hashtags, and, occasionally, catastrophic blunders. While it can propel a brand to new heights, it can just as easily lead to public relations nightmares. In this article, we’ll explore five failed social media campaigns so you can learn from them and avoid making the same mistakes in your own social media efforts. Let’s jump right in. 5 Failed Social Media Campaigns And What You Can Learn…
The success of your digital marketing efforts will always come back around to the messages you deliver. With the right digital content, you can put your brand front and center.
Mistakes in social media posts happen. And they happen often. Whether you’re posting for your company or, if you’re a social media agency, for your clients, errors sneak in — outdated content, grammatical slip-ups, you name it. Some mistakes are minor, but others can be disastrous. In regulated industries like insurance and healthcare, incorrect information can damage your reputation and even lead to lawsuits. The good news is that most mistakes are preventable! Here are…
You’ve created content for your client and sent it off for feedback, but then you hear nothing. You send one reminder, then another, and another… and now you feel like you’re being annoyingly persistent. However, without client feedback, you can’t publish their content. For agencies handling multiple clients, chasing down feedback can be frustrating, and it can also kill productivity. And, when feedback finally comes in, it’s often scattered across different platforms. One person pings…
A social media kit is a handy tool for any brand wanting to look consistent and professional online. For example, if your brand hires a social media agency or freelancers to manage your social media, a kit ensures they stick to your brand’s style. Similarly, if your team handles multiple projects, a social media kit keeps everyone on the same page. Or, if you work with journalists, a media kit serves as a source of…
