Category

Marketing & Social Media

Category

Do you know how we all use Google to find where to grab a coffee or locate a mechanic? Well, being on Google is essential for businesses since 87% of consumers use this mighty search engine to discover local businesses. With a tool called Google Business Profile (which is free, by the way), your business can appear on Google and Maps precisely when people search for what you offer. With Google Business Profile, you can…

482 million people use Pinterest monthly for inspiration and to plan their next purchase. Regardless of your industry, there’s something for all types of businesses on Pinterest to engage new shoppers and drive more traffic to their websites. To get more traffic to your brand’s website through Pinterest, you should be regularly posting content on the platform. For that purpose, you need a reliable Pinterest scheduler. But, with so many available tools, it’s hard to…

Have you narrowed down your list of social media management tools to just three options—Gain, Planable, and Later—but find yourself uncertain about which one to choose? Each tool offers distinct advantages, but selecting the one that perfectly aligns with your agency’s specific needs and pain points can be challenging. This guide is designed to offer clear, comparative insights into Gain, Planable, and Later, helping you make an informed decision that optimizes your agency’s social media…

If you’re managing a brand’s social media, you know the drill: endless content calendars, keeping up with the latest trends, and trying to engage your audience effectively. It’s a lot. Between crafting posts, analyzing data, and responding to messages, there’s hardly any time left for creative thinking or strategy planning. That’s exactly where AI tools can make a significant difference. In this article, we bring to you 10 AI tools for social media to help…

Photo by Georgia de Lotz on Unsplash Has your Instagram visibility and engagement dropped? It might be that your content isn’t hitting the mark. Unsure about what’s trending on social media, especially on Instagram? It’s about time to get a grip on what’s new and what’s next. This blog post zeroes in on the top 8 Instagram trends for 2024, tailored to help you grow on the platform. This straightforward, no-nonsense guide is perfect for…

Photo by Libby Penner on Unsplash The festive season brings not just a chill in the air and the jingle of bells, but also a golden opportunity for your business to engage with your audience on social media. Christmas, with its colorful aura and joyful spirit, opens up endless possibilities for creative and captivating social media content. Yet, the challenge lies in standing out amidst a sea of holiday-themed posts, where every business is vying…

If you’re using CoSchedule but not sure if it’s up to the job, or searching for the social media management tool that is best for you, it’s important to shop around. Your toolkit is crucial for consistent content publishing thus enhancing your online presence. Tools like CoSchedule are designed to free up your valuable time, and whilst they have a fairly comprehensive suite of products, they may not be the best option. On review sites…

Photo by Rob Hampson on Unsplash Trends shift as quickly as we scroll through our feeds. With 2024 just around the corner, we’re seeing some major changes in the social media world. For those in social media agencies, marketing, or any creative role, it’s essential to stay up to date. So, without further ado, let’s jump right into the top social media trends in 2024 and beyond. Here’s a quick breakdown of the hottest 2024…

In the past, creating and executing complicated marketing plans required large budgets and teams. Today, we have a range of AI tools that can handle content creation and marketing tasks for a fraction of the cost. AI is pretty amazing. It can do things like research, generating initial drafts, and even recycling content. Moreover, AI excels in identifying insights from customer interactions and reviews to refine your messaging. However, achieving a truly resonant message necessitates…